We are often asked how to generate mlm leads online. Anyone involved in network marketing knows how critical effective lead generation is to building your business. There are a few keys you want to learn and implement to make as successful as possible.
The idea of bugging friends and family, especially if you are new to the industry, can be overwhelming. Many new network marketers would rather take a beating than pick up the phone and start calling the people in their contact list. This single factor prevents a lot of people from moving forward with their business.
The key elements professionals use to generate mlm leads online include:
Capture Form This is the form your visitors fill out when they want more information about your product, service, or opportunity. Capture form code added to a web site or a stand-alone capture page. Both work well.
Autoresponder This is the system that sends out your pre-written follow up letters to share the information when requested.
These are the tools we use to generate mlm leads online. The next step is to get people to actually request the information. There are many ways to get people to your site or capture page, including:
- Personal invitation
- Social Media
In each case, we are not trying to “convince” someone to get the information. We are simply letting them know the information is available. To get the information, they can go to the web site or capture page and fill out the form. This really creates a “no pressure” approach. Any time someone is interested, they can request the information. If they are not interested, nothing happens.
Here is a very important thing to realize when you begin to generate mlm leads online. Automated tools should not replace the “personal touch“. Network Marketing is a people business. Automated tools help you automate that initial touch point and basic information. MLM Success will still be found in how well you stay in touch, answer questions, support your team, and duplicate within your team.
Automation, at its best, should help you more efficiently do the sorting of prospects. Making a point of reaching out and answering questions will go a long way toward your overall success.
Autoresponders are a great tool to help you generate mlm leads online. The key is to use the tools effectively and teach your team to do the same.