Don’t Just Build a List. Build a Relationship
A lot of our training here at TrafficWave.net focuses on list building and there is good reason. List building is a key strategy used by top internet marketers around the world. I firmly believe that any successful business should focus at least a portion of their marketing energy and strategy on list building.
But I also think it is important to understand how that list becomes a valuable asset to your business. If all you focus on is the size of your list, you are going to miss a lot of sales and potentially lose a lot of subscribers.
But if you focus on building a strong relationship with your list, you will build credibility, your subscribers will trust you, and that will inevitably lead to more sales.
Here are a few key principles you will need to focus on if you want to build a profitable list for email marketing:
- Help your subscribers solve a problem. If your email marketing message is always about trying to get money out of your subscribers, you are going to find that people begin ignoring and unsubscribing from your messages. Spend time helping your readers solve a problem. When your readers know you can help them solve a problem, they will be much more willing to buy from you.
- Be sure you are only selling products or services you have used. One of the reasons our Affiliate plan is available to our customers only is integrity. If you actually have experience with the product or service you are offering your subscribers, you are much more qualified to make the recommendation. Your own experience will be of more value to you and your readers than just trying to sell something because you can make money with it.
- Be honest with your subscribers. Get caught misleading or misrepresenting something to your readers, and your success rate is going to plummet faster than you can imagine. Be honest with your readers and build your reputation as a trustworthy resource.
- When you mess up, admit it. It might be a link that got typed incorrectly or some other component in your email marketing message that got messed up. When this happens, admit it. Resend the correct information with an apology and keep moving forward. Your readers will appreciate your honesty and your humility.
There is no debating that email marketing is a powerful method for increasing sales. Treat your readers with respect. Keep your information relevant. Show your readers that you have their best interest at heart. Along the way, they will be much more likely to do business with you. That is when your email marketing list becomes incredibly valuable.