Email Marketing Terms
Use this email marketing glossary to learn or brush up on your knowledge of common email marketing terms.
Abandoned Cart Email
What is An Abandoned cart email? An Abandoned cart email is an email that is sent to someone who doesn’t complete an online purchase once they are in your shopping card. This can be a great tool to bring lost customers back.
Acceptable Spam Rate
What is an acceptable spam rate? An acceptable spam report rate refers to the percentage of reported emails that are flagged as spam by email recipients or email service providers (ESPs). It is a metric used to measure the level of spam complaints generated by an email marketing campaign or sender. A low spam report rate indicates good deliverability and the majority of recipients find the emails valuable and relevant, while a high spam report rate may suggest issues with email content, targeting, or sender reputation.
What is Affiliate Marketing? Affiliate Marketing refers to a partnership between an individual and a business. The individual refers sales to the business and can earn rewards in the form of financial commissions, points, or credits.
Anti-Spam Laws are regulations designed to prevent people from receiving unsolicited commercial emails. TrafficWave helps with keeping our users in compliance with our double optin methods and automated list hygiene.
What is API? API is the acronym for application programming interface — a software intermediary that allows two applications to talk to each other. For example, using API or Zapier, TrafficWave users can integrate their AutoResponder campaign with countless other applications.
Audience is the term used to describe a group of people with a particular common interest. As you are building your email marketing list, you are growing your audience of people that want to learn more about your offer.
What is automation? Automation refers to the use of tools and technology to help reduce or eliminate the need for manual intervention. Examples of email marketing automation include followup letters and integration with other tools and services through API or Zapier.
What is an AutoResponder? An AutoResponder is a system that automatically responds to requests for information. Marketers use AutoResponders to follow up with prospects and drip-feed information.
What is AutoResponder Integration? This refers to connecting your AutoResponder to 3rd party services like capture pages, CRM’s, Calendaring, Shopping carts, etc..
Average Click-Through Rate
What is Average Click-Through Rate? This refers to the overall average of how many of your recipients click a link in your message. Tracking this metric will show you where you can improve your email marketing effectiveness.
Average Open Rate
What is Average Open Rate? Average Open Rate refers to the overall average of how many of your recipients open the email you send. The subject line is the first thing to adjust to improve your open rate.
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What is a banner ad? A banner ad is like a mini online billboard that advertises an offer. Most commonly seen on web sites and can be used in emails.
Behavioral segmentation refers to segmenting your recipients based on their behaviors. This could be based on who did or didn’t open a message, who clicked or did not click, who placed an order, etc…
What is a block list? A blocklist (also known as a blacklist) is a list of items in a set that are not accepted. In computer security, a blocklist may be used to exclude which set to detect, quarantine, block, or perform security scans on. This list is exclusionary, confirming that the item being analyzed is not acceptable.
What is a bounced email? A bounced email is an email address that gets rejected by the server. This could be due to the address being bad (a hard bounce) or a temporary issue with the server of account (soft bounce).
What is branding? Branding refers to creating a consistent style, design, and layout for your email marketing messages. This includes using email templates, adding your logo, choosing your colors consistently, etc…
What is a Broadcast? Broadcast refers to sending a single message out to your subscribers to announce a special offer, update, etc… Broadcasts can be scheduled in advance and are a one-off marketing strategy.
What is bulk email? Bulk email refers to any email that is sent to a group of recipients all at once.
What is Buyers Jouney? Buyers Journey refers to the process a buyer takes through their process of making a purchase. Understanding the buyers journey can give you a definite marketing advantage.
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Call To Action
What is a Call To Action? Call To Action (CTA) is a set of specific instructions given in the form of text or graphics to let your prospects know the next step.
CAN-SPAM is a law created in 2003 that establishes rules for commercial emailing.
What is a capture page? A Capture Page is a web page that presents your offer and includes a signup form where visitors can request more information about your offer. In this way, your page “captures” prospect information and they join your email marketing list.
What is chaining? Chaining is a way of targeting and segmenting your subscribers based on the actions they take. By using chaining effectively, you can segment your list and optimize your email marketing results.
Click Through Rate
What is Click Through Rate? Click Through Rate is a metric that shows you how many of your subscribers click through any link in any given message. This is a great way to track your Call To Action and overall impact of your emails.
What is a cold email? A cold email is an unsolicited uninvited email sent to someone that has not requested any information. Be careful when using cold email to approach strangers. Done correctly, it can have a good impact on your business. Get it wrong, and your reputation takes a hit.
What is contact management? Contact Management is the term used to describe how we collect, store, and use information from our prospects and customers.
What is content marketing? Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that is intended to stimulate interest in a business or offer.
Cost Benefit Analysis
What is Cost Benefit Analysis? A cost-benefit analysis is the process of comparing the projected or estimated costs and benefits (or opportunities) associated with a project decision to determine whether it makes sense from a business perspective.
What is CPC? Cost per click (CPC) is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click through to an offer.
What is CPM? Cost per thousand (CPM), also referred to as cost per mille, is a marketing term that’s used to denote the price of 1,000 advertisement impressions on one web page. An advertiser must pay $2 for every 1,000 impressions of its ad if a website publisher charges $2 CPM. The “M” in CPM represents the word “mille,” which is Latin for “thousands.”
Customer Lifetime Value
What is Customer Lifetime Value? Customer lifetime value refers to the entire amount a business earns from the average customer over the course of their relationship with the business.
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What is Data Hygiene? In general, data hygiene refers to all of the ongoing processes involved in guaranteeing data is clean. In the case of TrafficWave, we make sure data starts clean by using double optin strategies and then cleaning out emails that bounce over a set amount of time.
Digital Marketing Strategy
What is digital marketing strategy? Digital Marketing Strategy is a strategy put in place by a brand to align with set objectives and goals to attract a specific type, or types, of customer using a combination of online marketing techniques that might include content marketing, social media, email marketing, advertising, etc…
What is Direct Mail? Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service, or other courier service, to a home or business. Some recipients refer to it as “junk mail” because direct mail generally arrives uninvited.
What is DMARC? DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication, policy, and reporting protocol.
What is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).
What is Double Opt-in? A double opt-in occurs when a user signs up for an email marketing list, and then an email is sent out to the user which includes a link to click and confirm the subscription. Only after the confirmation click is completed will the user officially be added to the email marketing list.
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What is Earned Media? Earned media is publicity or exposure gained from methods other than paid advertising.
What is an Ebook? An eBook is a non-editable, reflowable book that is converted to a digital format to be read on any digital device such as computer screens or mobile devices.
What is Email Automation? Email automation is a way to create emails that will reach the right people with the right message at the right moment without requiring manual intervention.
What is an email blast? Email blast (or e-blast) is a term used in email marketing to describe the act of sending out a single email to a large email list all at once. The recipients are not typically targeted in any strategic manner. For this reason, it is often referred to as a “blast” and frequently associated as a spammy email.
What is an Email Blocklist? An email blacklist / blocklist is a list of blocked emails, domains, or IP addresses that are suspected of sending spam or malicious content.
What is an Email Broadcast? An email broadcast contains an announcement or a message that organizations usually send to a large group of people at once.
What is an Email Campaign? An email campaign is an email (or a series of email messages) sent to achieve a specific goal for the marketer.
Email Click Rate
What is Email Click Rate? Email click rate is the accounting of people who click a link in your email marketing message.
What is an email client? What is an email client? An email client is a software application that is used to access, manage, and send emails.
What is email deliverability? Email deliverability is a term that refers to the ability to get an email message to arrive in the recipient’s email inbox.
What is email deployment?Email deployment a fancy way of saying sending emails using an email platform or program.
What is an email domain? An email domain refers to the part of an email address that appears after the “@” symbol.
What is email etiquette? Email etiquette refers to the set of rules and principles governing the proper conduct of email communications.
What is email format? Email format refers to the structure and design of an email message. It encompasses various elements, including the layout, visual appearance, typography, font, font size, length, etc…
What is email forwarding? Email forwarding is a feature that allows you to automatically redirect incoming emails from one email address to another.
What is en email header? An email header is the part of an email that contains information about the mail sender, receiver, and subject. Each email has a custom header that includes technical information for efficient email delivery, and you can view the complete header on email apps like Gmail, Outlook, Yahoo, etc.
What is email integration? Email integrations are tools that connect and provide additional functionality to an existing email provider or ESP.
What are email leads? Email leads are people whose email address you’ve collected through an opt-in form (with their permission).
What is an email list? An email list is a collection of email addresses used by businesses and individuals to send email messages, newsletters, updates, and promotional offers.
Email List Fatigue
What is email list fatigue? Email list fatigue is how we describe when subscribers stop engaging with your email marketing campaigns.
What is an email marketer? An email marketer is a professional who specializes in creating and executing effective email marketing campaigns.
Email Marketing Benchmarks
What are email marketing bench marks? Email marketing benchmarks are the metrics used to measure the success of an email campaign.
Email Marketing Campaign
What is an email marketing campaign? An email marketing campaign refers to a targeted and coordinated series of email communications sent by a business or organization to prospects and customers.
Email Marketing Conversion Rate
What is an email marketing conversion rate? Your email marketing conversion rate is the percentage of your subscribers who complete a specific goal action after reading your email. This is an important metric for most marketers, as it indicates how effective your email marketing is and determines your return on investment.
Email Marketing KPI’s
What are email marketing KPI’s? KPI stands for Key Performance Indicators which is a fancy way of saying “How we are doing). Tracking email marketing KPI‘s lets you know how your email marketing campaigns are doing.
Email Marketing Software
Email Marketing Template
What is an email marketing template? An email marketing template is a pre-built HTML email template.
Email Marketing Tools
What are email marketing tools? Email marketing tools are the software and applications used in email campaigns.
What are email newsletters? Email newsletters are regularly scheduled emails sent to email list subscribers.
Email Open Rate
What is email open rate? Email open rate is the percentage of people who received an email and opened it.
Email Preview Pane
What is an email preview pane? An email preview pane is a small line of text that appears after the subject line in an email inbox.
What is an email safelist? An email safelist is a list of “approved” or “safe” email senders.
Email Service Provider (ESP)
What is an ESP? An email service provider (ESP) allows users to send email campaigns to a list of subscribers.
What is email spam? Email Spam is email that the recipient has not given permission to receive, and is therefore unsolicited.
What is Email Spoofing? Email spoofing is a technique in which an attacker sends emails with a forged sender address, making it appear as if the email…
What is an email thread? An email thread refers to a series of related email messages exchanged between individuals or parties. It represents a chronological sequence of communication between the parties.
What is an email whitelist? An email whitelist refers to a list of approved email addresses or domains that are deemed safe and trustworthy by the recipient’s…
What is an email workflow? An email workflow is a series of automated emails that are triggered by specific actions or behavior.
What is engagement marketing? Engagement marketing is a strategic approach that focuses on building meaningful and long-lasting relationships with customers by actively involving them in interactive and value added conversation.
What is Event Marketing? Event marketing is a type of marketing that involves creating and executing an event to promote a product, service, or brand.
Evergreen content is content that remains relevant long after its date of publication.
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What is a Follow-Up? A follow-up refers to the communication or actions taken after an initial interaction, such as a sales call, email, meeting, or event.
What is a footer? The footer is a section at the bottom of a web page or email containing important information, navigational links, and additional content.
What is form code? This the the code you add to your web site or blog to create a capture form to help convert website visitors to prospects.
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What is Google Analytics? Google Analytics is a popular free website analytics platform.
Google Search Console
What is Google Search Console? Google Search Console is a platform that helps website owners and webmasters understand the performance of their websites in Google search.
What is Guerilla Marketing? Guerilla marketing is a marketing strategy that involves unconventional, low-cost, and creative techniques to promote a product, service, or brand.
What is Guest Blogging? Guest blogging is when a blog is written by a writer who does not typically contribute to the website the blog is published in.
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What is a Hard Bounce? A hard bounce is an email that cannot be delivered because of a permanent issue.
High Ticket Affiliate Marketing
High-ticket affiliate marketing is a form of affiliate marketing in which an affiliate marketer promotes high-ticket products or services, typically those with a higher price point, to…
What is HTML? HTML stands for Hypertext Markup Language, and it is a standardized markup language system for displaying documents on web browsers.
A hyperlink is an icon, graphic, or often underlined phrase in a website, email, or pdf that links to another resource or web page.
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What is Inbound Marketing? Inbound marketing is a digital marketing method that helps you attract customers to your business by creating useful content and experiences that resonate with audiences. It prioritizes content creation and information sharing as a way to reach customers, rather than relying solely on ads.
What is an Influencer? An influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
What is an Infographic? An infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.
What is Inside Sales? Inside sales refers to the sale of products or services by personnel who reach customers through phone, email, or the internet
What are Integrated Campaigns? Integrated campaigns combine multiple media channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience.
Interactive Content Marketing
What is Interactive Content Marketing? Interactive content is any type of material that conveys its message by encouraging user participation.
What is an Interactive Tool? An interactive tool is a way to increase engagement with a target audience by allowing them to interact with the page itself.
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Jobs In Email Marketing
What is an email marketing job? An email marketing job refers to a role within an organization that focuses on building email lists, creating emails, and nurturing leads through written communications.
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KeywordWhat is a Keyword? A keyword (often referred to as a search query or keyphrase) is a word that defines the main theme of the content on your page or post.
What is Keyword Density? Keyword density is a measure of the number of times that a keyword or phrase appears on a web page compared to the overall word count of the page itself.
What is Keyword Frequency? Keyword frequency refers to how often a keyword appears within a given web page.
What is Keyword Research? Keyword research is the process of determining which search keywords are relevant to a given web page.
KPI (Key Performance Indicator)
What is KPI? A key performance indicator (or KPI) is a way to measure the performance of a business and its employees over time.
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Landing PageWhat is a Landing Page? A landing page is a stand-alone web page created about a specific topic to acquire a lead’s contact info through opt-in forms and gated content.
What is Lead Generation? Lead generation is the process of converting prospects into a lead based on the interest they show in your business.
Lead Generation Software
What is Lead Generation Software? Lead generation software is a tool or set of tools designed to automate and streamline the process of identifying and capturing potential customers or leads for a business.
Lead Generation Website
What is a lead generation website? A lead generation website is specifically created to collect and nurture potential customers, or ‘leads,’ for a business.
What is Lifecycle Marketing? Lifecycle marketing is the process of guiding potential customers through stages in the customer journey.
What is Lifetime Value? Lifetime value (LTV, or customer lifetime value) measures how valuable a customer is to your business.
What is Link Baiting? Link baiting is the creation of content with the singular purpose of getting people to link to it.
What is List Cleaning? List cleaning is the practice of removing unengaged or outdated emails from your email marketing database.
What is list hygiene? Email list hygiene is the practice of keeping your email list full of engaged, active contacts.
Long Form Content
What is long form content? Long form content is content, typically written or video, that takes an above average amount of time to consume.
Long Tail Keywords
What are long tail keyword? Long tail keywords are keywords that are not searched as often as other phrases related to their topic.
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Mail ServerWhat is a mail server? A mail server (sometimes called an email server) is server with a software program that sends and receives email.
What is market positioning? Market positioning is a strategic exercise used to establish the image of a brand or product in a consumer’s mind. This is achieved through the four Ps: promotion, price, place, and product.
What is market testing? Market testing describes research that can help marketers understand how well a particular product might perform, given a specific market location or audience. While it’s similar to product testing, market testing focuses on how a product may perform in a market environment rather than on the structure or effectiveness of the product itself.
What is marketing automation? Marketing automation is the use of software and technology to automate repetitive, manual marketing activities.
What is a marketing campaign? In marketing, a marketing campaign describes a series of marketing tactics designed to achieve an overall goal.
What is marketing management? Marketing management refers to the process of planning, organizing, directing, and controlling an organization’s marketing activities.
What is marketing promotion? Marketing promotion refers to the strategic activities and communication efforts undertaken by businesses to promote their products, services, or brand to their target market.
What is marketing publicity? Marketing publicity refers to gaining public visibility or awareness for a product, service, or your company via the media and other communication channels.
Mass Email Marketing
What is mass email marketing? Mass email marketing refers to sending one email message to a large group or list of contacts.
What is a media channel? A media channel refers to a specific platform or medium through which content is distributed to an audience.
What is a media company? A media company is an organization that operates in the field of mass communication, producing and distributing content to a wide audience.
What is media coverage? Media coverage refers to the attention and exposure received by a person, brand, event, or topic in various forms of media, including print, email, display, social media, etc…
What is a meta desrcription? A meta description is a webpage summary that can show in search engine results. Meta descriptions should let users know what they’ll find on the page and encourage them to click through (rather than click another result).
Meta tags are pieces of information you use to tell the search engines and those viewing your site more about your page and the information it contains. Meta tags include: Title tags: the title of your page, which should be unique for every page you publish. Meta description: a description of the content on the page.
A meta title, also known as a title tag, refers to the text that is displayed on search engine result pages and browser tabs to indicate the topic of a webpage.
Microblogging is a form of online communication that allows users to post and share short messages, typically limited to a certain number of characters or words.
What is mobile optimization?Mobile optimization is the process of adjusting your website content to ensure that visitors that access the site from mobile devices have an experience customized to their device..
What is multimedia content? Multimedia content refers to the combination of various media elements, such as text, images, audio, video, and interactive elements, to deliver information or entertainment in a dynamic and engaging format.
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What is a newsletter? An email newsletter is an email that is sent to your subscribers regularly to keep them informed about the latest news and updates about your product or brand.
Nofollow LinksWhat are nofollow links? Nofollowed links are hyperlinks with a rel=“nofollow” tag. These links do not influence the search engine rankings of the destination URL because Google does not transfer PageRank or anchor text across them.
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One-to-One Marketing DefinitionOne-to-one marketing is also known as personalized marketing and is a marketing approach that tailors products, services, and promotional messages to individual customers based on their unique preferences.
Online Marketing Expert
What is an Online Marketing Expert? An online marketing expert, often referred to as a digital marketing expert, is a professional who specializes in using various online channels and strategies to promote and market products, services, or brands on the internet. Their primary goal is to attract and engage target audiences, drive traffic, generate leads, and ultimately, increase conversions and revenue for businesses or individuals.
To opt out refers to the different ways a contact can unsubscribe or voluntarily remove themselves from an email list.
Opt-in Email Lists
Opt-in email lists are lists of contacts that have willingly given you their email address, with the knowledge that they would be added to your list and have confirmed their interest.
Opt-in marketing is a type of permission based marketing that involves using an opt-in process to confirm email addresses.
What is outreach marketing? Outreach marketing is a strategic approach to promoting products, services, or brand messaging by proactively reaching out to target audiences.
What is owned content? Owned content refers to digital assets and media fully owned and controlled by a business or individual.
What is Owned Media? Owned media includes any marketing channel completely under your company’s control.
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Page TitleA page title is the title of a web page as it appears at the top of the browser window and in search engine results.
Paid media is marketing that you pay for. Paid media includes TV ads, print advertising, sponsorships, and other types of media.
Path to Purchase
What is the path to purchase? The path to purchase refers to the journey that a potential customer takes from the initial awareness of a product or…
Pay-per-click (PPC) is a model of digital advertising that charges advertisers each time someone clicks on one of their ads.
Permission Email Marketing
Permission email marketing is marketing focused on getting permission to contact prospects at a later date with information, promotions, and offers.
Personalization in email marketing refers to the gathering and use of personal information of a contact.
PodcastA podcast is a digital audio file that you can download to your computer, smartphone, iPod, or tablet.
Product PositioningWhat is product positioning? Product positioning refers to the strategic process of creating a distinct and desirable image of a product or service in the minds of prospects and customers.
A promotional email is an email sent to inform your email list of your new or existing products or services.
What is a promotional plan? A promotional plan is a strategic document outlining the specific marketing activities, tactics, and channels to promote a product, service, or brand.
What is promotional pricing? Promotional pricing refers to businesses’ strategic use of temporary price reductions or discounts to attract customers, increase sales, and generate interest in their offer.
Psychographic segmentation is a marketing strategy that groups consumers based on their personality traits, values, interests, attitudes, and lifestyle. It’s used to create more targeted and effective…
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In SEO, a query is the actual word or phrase that someone types into a search engine.
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What is RE: sent? RE: in email refers to the subject line when responding to a previous email message. It’s an abbreviation for “regarding” or “in reference…
Reach in Marketing
Reach in marketing refers to the total number of people exposed to a particular message, advertisement, or content through a given medium or channel. This metric determines…
Real Estate CRM
What is a real estate CRM? A real estate CRM (customer relationship management) is a software tool designed specifically for real estate professionals to manage their customer and prospect information.
Real-Time Marketing Definition and Benefits
Real-time marketing is a marketing strategy that involves creating relevant and timely marketing messages and delivering them to consumers at the right moment.
A recipient is a contact that has opted-in to receive emails as part of a mailing list.
What is relationship management? Relationship management refers to the strategies, processes, and tools used by businesses to build and maintain strong, long-lasting relationships with customers.
What is the definition of relationship selling in business? Relationship selling, sometimes referred to as consultative selling, is a sales approach that prioritizes building strong, long-term relationships.
What is a remittance email? A remittance email refers to an electronic communication sent from a customer or client to a business or organization to convey payment.
Repurposed content is content that has been altered from its original form to serve a different marketing goal.
What is retail marketing? Retail marketing is a strategic approach used by businesses to promote and sell their products or services directly to consumers.
Retargeting is a form of online advertising that serves your ads to people who are already on your contact list or have already visited your website.
Return On Sales
What is a good return on sales? A good return on sales, also known as ROS, is a financial metric used to evaluate the profitability and efficiency…
RSS stands for Really Simple Syndication, a standardized system for distributing content from a website or blog to readers.
What is an RSS subscription? The term “What is an RSS subscription?” often comes up in digital marketing and content management discussions. RSS, an acronym for “Really Simple Syndication”.
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What is a sales channel? A sales channel refers to the various methods and avenues businesses distribute and sell products and services to customers.
What is the definition of sales discount in business? In business, a sales discount, also known as a purchase discount or cash discount, is a reduction in price.
What is sales marketing? Sales marketing refers to businesses’ strategic approach and activities to promote their products or services, generate leads, and drive revenue through sales channels.
What is a Sales Pitch? A sales pitch is a persuasive message designed to convince potential customers to purchase a product or service.
Sales prospecting is the process of identifying and reaching out to potential customers or clients in order to create new business opportunities.
Scaling In Business
What is scaling in business? Scaling in business refers to the capability of a company to manage a growing workload or potential increase in its outputSchema.org
Schema.org is a form of markup that makes it easier for search engines to read and index your content.
Segmentation is the act of grouping your contacts by their characteristics or the actions they take.
What is segmenting? Segmenting refers to the practice of dividing a target audience or customer base into smaller, more specific groups or segments based on certain criteria.
Selling in Marketing
What is selling in marketing? Selling in marketing refers to the strategic process of persuading potential customers to purchase a product or service by effectively communicating its value and benefits.
SEM (Search Engine Marketing)
Search engine marketing (SEM) is any paid digital marketing effort that increases your website’s visibility in search results.
SEO (Search Engine Optimization)
Search engine optimization (SEO) is the practice of improving the ranking of information in search results.
SERP (Search Engine Results Page)
The search engine results page (SERP) is the page that displays all of the results for a user’s query.
What is the definition of shared media in business? Shared media, also known as earned media, refers to the publicity gained through promotional efforts other than paid efforts.
What is Single option? Essentially, a single opt-in means a user only needs to have their email entered in to a form once, and they’ll begin receiving emails. But double opt-in means a user must subscribe and then confirm their email through another link.
Small Business Loan
What is a small business loan? A small business loan refers to a financial product specifically tailored to meet the funding needs of small and medium-sized enterprises.
SMS marketing is a form of mobile marketing that uses short message service (SMS) to communicate with customers via text messages.
What is SMS messaging? SMS messaging stands for Short Message Service messaging. SMS messaging is a way of sending text messages from a mobile device or computer to another mobile device.
What is a soft bounce? A soft bounce is an email that cannot be delivered due to a temporary issue.
What is a spam filter? A spam filter is a software or program designed to detect and prevent unsolicited or unwanted emails from reaching a user’s inbox.
What is Stealth Marketing? Stealth marketing is a form of advertising that promotes a product or service in a subtle or disguised way to create a buzz.
A subject line is the headline of an email, the copy that appears in a recipient’s email inbox.
Subject Line Length
What is the ideal length of an email subject line? The ideal length of an email subject line refers to the recommended number of characters or words…
What is Suggestion Selling? Suggestion selling is a sales technique where the salesperson encourages the customer to purchase additional items, often complementary or associated with the primary purchase.
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Time To Market (TTM)
What is Time to Market? Time to Market (TTM) is a business term that refers to the period from a product being conceived until its availability in the market place.
A transactional email is a type of email that is triggered by an action on a website or mobile application – usually a purchase.
Tripwire marketing is the practice of offering leads a low-cost product with the intention of selling them more expensive products later.
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Unique Selling Proposition (USP)
A unique selling proposition (USP) is a statement that describes the unique value proposition of a product or service, and how it differentiates from the competition.
Unique Value Proposition (UVP)
A unique value proposition (UVP) is a statement that describes the unique benefit that a company, product, or service provides to its customers or clients.
Unsubscribe or ‘opt-out’ means that a contact has expressed their desire to be removed from an email list.
User Generated Content (UGC)
User-generated content (UGC) is any written content, video, imagery, or other content format that is created by users of a product or service, rather than the company.
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What is video marketing? Video marketing refers to the strategic use of video content to promote products, services, brands, or ideas to a target audience.
What is a view rate? View rate refers to the percentage of recipients who open and view a specific email or campaign out of the total number of messages sent.
Viral Email Marketing
Viral email marketing is a method of email marketing with the goal of getting content spread quickly across many different channels.
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A website integration is when your website sends or receives information from another application, system, or website.
What Is a Good Return on Sales
What is a good return on sales? A good return on sales, also known as ROS, is a financial metric used to evaluate the profitability and efficiency of a marketing campaign.
What Is the Best Way to Describe Automation?
Automation refers to using technology to streamline processes and tasks, reducing the need for human intervention. Businesses can use several different types of automation, each with unique goals and functions.
White Paper in Business
What is a white paper in business? A white paper in business refers to a comprehensive, authoritative, and informative document that addresses a specific problem, provides in-depth solutions and information.
What is workflow automation? Workflow automation is the process of using technology to automate repetitive and manual tasks that are part of a larger process or “workflow”.
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Terms that start with X
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Terms that start with Y
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What is Zapier? Zapier is a product that allows end users to integrate the web applications they use and automate workflows. As of 2021, it connects to more than 4,000 apps, with free and paid plans.
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