List Building Ideas
In this post, we will go over simple high-quality strategies to help you grow your email list to ensure that you have a large audience of subscribers eager to hear what you have to say and likely to make purchases and contribute to your business growth.
Let’s Get Started with List Building Ideas
We all want to retain our current subscribers and have those subscriber help us grow our list. If your emails are entertaining, informative, and add real value, existing recipients will always look forward to receiving them and will be more likely to forward them to their networks. This helps you gain more exposure and obtain additional subscribers. (Cost: $0.00)
Segment your list based on their interests and preferences. If you can add an option for your subscribers to tell you their preferences when they subscribe, this shows you are more tuned in to their needs and will increase your rate of subscription and engagement. If your current list is not segmented, you can begin asking their preferences and have them share those preferences with you. (Cost: $0.00)
Add a capture form link to your email signatures. This is an automated way of letting people know about your offer and since they are already reading your emails, they are more inclined to click through to see what you are up to. (Cost: $0.00)
Post giveaways on your social media accounts. You can offer free tutorials, free samples, free downloads, free ebooks, free consultations, etc… in each of your social media profiles. This helps establish credibility and can lead to more subscribers. (Cost: $0.00)
If you have a Facebook business page, add a call to action button to get more subscribers.
Here’s a guide from Facebook on how to add one to your profile. (Cost: $0.00)
Make special offers available only to email subscribers. This can be done via social media and your own web site. One restaurant offered discount coupons that were only available through email. The coupons would be sent to email subscribers each Thursday and ALWAYS resulted in more sales.
Add engagement features to your YouTube videos. End screens are a tool that YouTube offers creators to direct viewers to take action after finishing a video. This could be watching another video or clicking a link to your website (with a capture form).
This tip is beneficial if you have created an informative video with mostly surface-level content. A more advanced view is provided in a gated offer or your email newsletter. (Cost $0.00)
Content Descriptions in YouTube: Your YouTube video descriptions talk about the content within your videos, so viewers know what they’re about to watch. Each of your descriptions will likely contain unique elements so it’s worth plugging your email sign-up landing page link within each of them.
This tip can be especially useful if you create how-to style videos, and you can entice users to sign up for more informative content and instruction by clicking the link in your description. (Cost $0.00)
If you don’t already blog, start now. Blog posts help you increase your ranking on search engines, generate blog subscribers, build credibility, and drive engagement. (Cost: $0.00 to a few bucks per month)
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in person.
Once you’re back at the office, import these signups into your contact database, and be sure to send a welcome email that confirms their opt-in to your list.
Meetups, seminars, hackathons, educational panels, webinars, and your conferences place you front and center of a networking event. Those who attend are often more qualified to be contacted because they came to your event. Take the opportunity to collect email addresses from attendees, and send a welcome email and encourage opt-in.
If you have a brick-and-mortar store, launch a store membership that they can sign up for via email at the register. You can create an email campaign designated to walk-in customers, which can help you keep in touch and reward loyalty to your product.
The examples above are all great list building ideas you can use starting right now. The best way to do so is to leverage multiple strategies on this list, helping you reach your audiences from a wide variety of angles and increase the chances of growing your list.
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