Messenger Spam Is Not Digital Marketing
Messenger spam refers to unsolicited and often irrelevant messages sent over messaging platforms, such as social media messengers or email. Just like email spam, messenger spam comes in various forms, from promotional content and phishing scams to automated messages flooding your inbox.
Sometimes, they are actually trying to promote an actual business. But social media spam is definitely not the way to go about it.
Types of Messenger Spam
Promotional Spam: This type involves messages promoting products, services, or offers, usually from unknown sources. These messages often aim to entice recipients into making purchases or divulging personal information.
Phishing Scams: Cybercriminals are adept at creating messages that appear genuine, urging users to click on malicious links or share sensitive information, such as passwords and credit card details. These scams can lead to identity theft, financial loss, or malware infections.
Automated Spam: Bots and automated scripts are programmed to send mass messages to users. These messages can include anything from fake job offers to fake friend requests.
Chain Messages: Chain letters have evolved into digital forms. These messages often promise good luck or dire consequences if the recipient doesn’t forward the message to a certain number of contacts.
Messenger Spam Is NOT Digital Marketing
It’s just spam. It happens all the time. It’s not productive. It wastes time. If you are using messenger spam to try to generate leads, stop!
Be a professional and start using real digital marketing tools and strategies.
Generate real leads.
Build real business relationships.
Get solid business results.
When I message someone on any of the social media platforms, I show a genuine interest in them, their business, their recent post, a recent comment. I start an actual conversation.
Quite often, the conversation won’t turn to prospecting. It’s just building a connection. Over time, as we get to know each other, they may reach out to me for some advice. And I am, of course, happy to share. They may introduce me to someone else that could use our service. If I build a connection and they feel they can trust me, they make the referral.
Other times, the message can quickly lead to a good opportunity. Recently, I posted on Facebook and got quite a few responses. I reached out to each individual to thank them for responding and then asked a question about their reply. Most every one of them responded back and we had some conversations.
A few, while we were messaging, looked at my profile and asked me for some advice on how to generate online leads for their business. I sent them a link to a free article that includes … you guessed it … a capture form.
The difference between messenger spam and actual connection is to keep your focus on them. Get to know them by genuinely asking about them. If/when they ask for information about what you do, share it. It’s really pretty simple stuff.
If you truly want to build your business by generating real leads and following up, we invite you to give TrafficWave a try.
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