Is your business researching email marketing tools and how to use them? Wise choice. Email marketing is a very powerful resource for small and large businesses. No matter what the latest buzz or the newest marketing trend is, email marketing continues to be one of the most targeted and valuable channels available when used properly. To make the most of this powerful resource, it makes sense to know how to use email marketing tools to help your business generate new leads, drive new sales, and create repeat customers.