Like many small business owners, you may be asking “What is email marketing?” The term “email marketing” can quite often create confusion among marketers and business owners.
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Wondering about the benefits of email marketing? Email marketing is an important tool for any small business. While there is a big buzz about social media (and social media does work), it is easy to get caught up in the hype. The important thing to remember is that email marketing still outproduces social media. By no means should you not be using social media. It just makes more sense to combine the two and use your social media leverage to build your lists.
For the most part, when you send an email, the recipient has it within a few seconds, but sometimes, that email that you really really need doesn’t show up when you expect it. So, why does email get delayed? To understand why emails get delayed, you have to undestand how an email is sent from one person to another.