Email Marketing for Small Businesses
Using email marketing tools from TrafficWave.net is like hiring a marketing team for about 60 cents a day.
What can you do with email marketing?
- Generate new leads
- Follow up with prospects
- Build brand awareness
- Drum up new business
- Create repeat business
- Send out special announcements
- Promote special events
- and more …
.. all with powerful email marketing tools from TrafficWave.net.
Let’s look at some of the reasons email marketing for small businesses is so effective:
Email marketing provides an easy way to reach customers.
One reason email marketing has value for small businesses is that it creates an easy way to start reaching consumers via their mobile device without investing a lot in new technology or software. According to an April report from Pew Research Center, 52% of US cellphone owners access their emails from their phones. Email marketing also works with a variety of mobile devices. In July, Forrester Research released a study that found 42% of retailers’ email messages were opened by consumers on their smartphones and 17% were opened on tablets. This means that nearly 3 out of every 5 email marketing messages doubles as a mobile marketing message. Using email is better for mobile marketing than SMS because:
- It works on mobile devices other than phones
- Emails are free for the consumer, whereas texting may incur a charge
- Emails have far more space for content than text messages, allowing for better marketing pieces.
Email marketing provides an effective way to keep customers informed.
Email marketing isn’t something marketers do just because they can and it’s easy. They do it because it works! Email marketing is very effective at helping business owners and consumers stay connected. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores. Nielsen reported that 28% of US online shoppers subscribe to store or product emails in order to stay informed. A study from Loyalty 360 stated that 59% of US moms would sign up for email updates from brands if rewards were offered. Email marketing can be used as a way to deliver powerful content to consumers. There is a real value to staying connected to customers and email marketing makes that easy to do.
Email marketing is inexpensive.
To sum up the best reason for you to start using email marketing: It’s easy, effective, and inexpensive. Email marketing allows business owners like you to reach a large number of consumers at a rate that is considerably lower than other traditional marketing methods. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take my word for it. A joint study from Shop.org and Forrester Research found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.
The point is: Email marketing for small businesses just makes sense.
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