Businesses That Use Email Marketing
Have you ever wondered how many types of businesses use email marketing? The answer and sheer variety may surprise you. Let’s take a look at the various types of businesses that use email marketing and how they do it.
Agriculture and Food Services use email marketing to update vendors and suppliers.
Architecture and Construction companies use email marketing to educate prospects, build rapport, and drive sales.
Arts and Artists will use email marketing to communicate with fans, supporters, vendors, and venues.
Beauty and Personal Care businesses will use email marketing to generate new leads, update customers, announce special events and promotions, and create repeat customers.
Business and Finance businesses will use email marketing to generate leads, provide updates, and followup on deals throughout the sales process.
Consulting businesses will use email marketing to generate new leads, follow up with prospects, update customers, and keep their service front of mind.
Creative Service Agencies
Coupons are an obvious fit. Companies like Groupon have been using email marketing to generate leads and provide discounts and offers to customers around the country.
E-Commerce companies will use email marketing to generate leads, drive sales, recapture lost shopping cart orders, provide training, and more.
Education and Training businesses use email marketing to generate new leads, follow up with prospect, update students, inform staff members, and keep business moving foward.
Entertainment and Events – From local events to national tours, entertainment is a massive industry that uses email marketing for promotion, followup, and updates. A lot of people are subscribed to receive updates about their favorite entertainers, events, and more.
Health and Fitness companies will use email marketing to generate leads, drive sales, promote special offers, build rapport, etc…
Hobbies – From quilting to foodie groups, email marketing is a great way to communicate with others who share your passion, update followers, sell products, and improve communication.
Home and Garden
Insurance businesses will use email marketing for lead generation, client followup, recruiting, training, and more.
Marketing and Advertising
Media and Publishing
Medical, Dental, and Healthcare
Music and Musicians – Email marketing is a great way to build the fan base, let fans know where you will be performing announce new releases, events, and merchandise.
Photo and Video
Recruitment and Staffing
Software and Web Developers
Travel and Transportation
Vitamin and Supplements
What does all this tell us? Virtually any and every business can benefit from email marketing. The key is to understand the role email marketing plays in your business and then begin to implement an email marketing strategy to get the results you are looking for.
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