Email Marketing For Black Friday
Wondering if you should be using email marketing for Black Friday? Absolutely you should and here’s why: In 2020, Black Friday shoppers spent over $14 Billion online. They’ll be doing it again.
Every year, more and more people are deciding to shop from home. So how can you cash in on all this holiday spending with email marketing for Black Friday?
Whether your business is a brick-and-mortar, online, or both, you can get a piece of this action this Black Friday action with a well designed email marketing campaign.
Of course, with thousands of emails to compete against, it can be difficult to get your audience’s attention. So TrafficWave has developed an email marketing game plan, to help you stand out from the crowd by getting your audience to open, read, and buy from your emails.
We’ll cover the best times to send out your Black Friday emails, and what to write in your emails.
Your 8-step Email Marketing for Black Friday Playbook
Let’s face it: You can’t just send one email for Black Friday. Driving the most sales from your emails requires a well thought out strategy and plan. You need to build excitement with pre Black Friday emails.
Consider this email campaign as a starting point for what to send and when.
Email #1: Send a Black Friday “teaser” email
Email messaging: Tease your promotion with a “preview” email. Let your customers know something big is coming — but don’t tell them what.
Time to send: Saturday before Black Friday
Email #2: Send out a Black Friday “sneak peek” email
Email messaging: Let your customers know you just couldn’t contain your excitement regarding the amazing offers you have prepared for them. Give them a sneak peek of what they can expect on Black Friday.
Time to send: Monday before Black Friday
Email #3: Send a countdown email
Email messaging: The night before your promotion goes live, send a countdown email to your audience. (The anticipation!) You can schedule this ahead of time inside your TrafficWave account.
Time to send: Wednesday before Black Friday
Don’t have a TrafficWave account yet? Start Today with a Free 30 Day Trial and get your Black Friday emails scheduled!
Email #4: Launch your promotion
Email messaging: Send your Black Friday promotion. Promotion ideas could include a coupon code that gives your subscribers a certain % off their purchase, a free gift with their purchase, or a special giveaway for the first 200 customers who purchase.
Time to send: Send it the Thursday before Black Friday. In the online world, Black Friday is no longer “Black Friday”. Send the email on Thursday or risk missing an opportunity to maximize your sales.
Email #5: Resend your promotion
Email messaging: Not all your subscribers will engage with your email. That’s okay: Their inboxes are flooded on Black Friday with deals. So resend your message later in the day to anyone on your list who didn’t open or click.
Time to send: Black Friday
Email #6: Pre-Cyber Monday email
Email messaging: Planning to take advantage of the whole holiday shopping weekend? Consider sending your subscribers a heads up that you will be offering another (or an even sweeter) deal, especially if they missed your Black Friday sale.
Time to send: Saturday before Cyber Monday
Email #7: Day-of Cyber Monday email
Email messaging: Send your Cyber Monday promotion. Position this as an opportunity for subscribers who may have missed your Black Friday promotion to take advantage of.
Time to send: Cyber Monday
Email #8: Post-promotion email
Email messaging: With TrafficWave, you can “tag” subscribers that click through from your promotion but didn’t complete the order. The next day, send that group of subscribers a follow up email.
Let them know the product is still available, reiterate the benefits of purchasing, and tell them that you’ll extend the promotion another few hours just for them!
Time to send: Tuesday after Cyber Monday
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