Tracking Open Rates and Click Through Rates with TrafficWave
Tracking open rates and click through rates is a great way to check the progress on your email marketing campaigns. If you’ve been reviewing our training videos you have heard us talking about tracking open rates and click through rates with TrafficWave. In this session, Brian Rooney, CEO and Co-Founder of TrafficWave, takes you through his approach to tracking and improving his rates in his own campaign.
When you track and adjust, you increase your odds of email marketing success. It doesn’t have to be a big process or take a long time, but the benefits can be ongoing for years to come.
Tracking open rates and click through rates is the best way to get a feel for how your email marketing is doing. With a few clicks, you can see what is working and identify where changes may be needed.
Take a moment with Brian Rooney to see how he does it. The key is to check on your results as your lists grow. Then make little adjustments along the way, leaving time to test the results, and continue adjusting until you are getting the open rates and click through rates that make your business profitable.
Questions and comments are always welcome.
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