Tracking Open Rates and Click Through Rates with TrafficWave
When you track and adjust, you increase your odds of email marketing success. It doesn’t have to be a big process or take a long time, but the benefits can be ongoing for years to come.
Take a moment with Brian Rooney to see how he does it. The key is to check on your results as your lists grow. Then make little adjustments along the way, leaving time to test the results, and continue adjusting until you are getting the open rates and click through rates that make your business profitable.
Questions and comments are always welcome.
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