Email Marketing Insights
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Did you know that the first email was sent in 1971? It was sent by Ray Tomlinson to himself. “The test messages were entirely forgettable. Most likely the first message was QWERTYIOP or something similar,” he said. Since then, email has grown into the vibrant channel we know today. Take a look at some email marketing insights and stats on how it has grown and who is using email.
There were over 4.258 billion active email users worldwide as of 2022. Statista predicted that the number of email users would expand to nearly 4.4 billion by 2023.
The number of emails sent every second exceeds 3.13 million.
It is estimated that there are over 7.9 billion email accounts worldwide.
Gmail is the most popular email provider, with 1.8 billion active user accounts worldwide.
The average user has at least 1.86 email accounts. Multiple accounts!
99% of email users check their email every day, with some checking as many as 20 times a day.
Consumers spend an average of 10 seconds reading brand emails.
Checking email is often the first thing people do online; 58% of users check their email before they check out social media or the news.
Checking email is also a complementary activity. People do it while watching TV (69%), in bed (57%), and on vacation (79%).
89.45% of Americans over the age of 15 use email. Ninety percent of users aged 15 to 24 use email, as do 93.6% of those aged 25 to 44. At age 45 to 64, usage drops back to 90% (still by far the vast majority of U.S. adults), and at over 65, the email use rate is 84.1%.
99% of email users check their inbox every day, with some checking it 20 times a day. Of those people, 58% of consumers check their email first thing in the morning.
40% of consumers say they have at least 50 unread emails in their inbox.
58% of consumers open their email first thing in the morning.
As many as 20.41% emails are opened within the first hour of delivery.
59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile.
74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z.
91% of women in the US use email, compared to 89% of men.
People aged 35 and older spend an average of 5 hours per day using email.
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