When you see new leads coming in, no matter where you are, that may feel like email marketing magic.
When you see sales go up, and your overhead going down, that cost benefit feels a lot like email marketing magic.
So, yes … we love seeing new leads. We love driving new sales. We love doing all that 24/7 while our actual expenses go down. That is powerful stuff. But it’s not magic. It’s really just a matter of consistently driving traffic to a solid capture page and letting your autoresponder handle the follow up for you.
Our CEO, Brian Rooney, tells us how excited he gets every time he sees a notification of a new subscriber to one of our autoresponder campaigns. It’s hard to not get excited when we see new sales coming in as a result of our email marketing follow up with the powerful autoresponder.
But all of this comes down to just being consistent about driving traffic to our capture pages. This is how people see our offer of free information. We run advertising on search engines. We post on social media ( a lot ). We talk to people in person when we are out among entrepreneurs. We are constantly working to drive new eyeballs to view our information so they can see how powerful email marketing can be for their business.
It feels a lot like email marketing magic, but it’s really just good old marketing strategies and disciplined follow through using these powerful tools.
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