Profitable Email Marketing Strategy
Step 1: Set Goals
Rather than blindly jumping in to email marketing and hoping for the best, set some goals. While generating sales or driving memberships might seem like the right goal to have, we recommend starting with the simplicity of setting your list growth goal. Maybe you want to start by generating 5 to 10 new leads per day. Or, if you are already building a list, you may want to set your goal at a 10% growth rate.
Step 2: Identify Your Audience
We see a lot of entrepreneurs who feel that their product or service is for “everyone”. But the truth is, there is a specific group of people that your offer will appeal to. Identify that group and be sure to write your copy so that it appeals to your target audience.
Step 3: Track and Trust The Numbers
Tracking your numbers is critical to any profitable email marketing strategy. If you don’t know your subscription rate, your open rate, and your click-through rate, you are flying blind. Identify what is working and what is not. Edit your messages to improve the open rate and re-send your message to that segment of subscribers that didn’t respond.
Step 4: Be Consistent
Take consistent daily action to drive traffic, build your lists, track your results, and make improvements. Trying to do it “here and there” or “every once in a while” will keep you from success. Being consistent and following these simple steps will help you build a profitable email marketing strategy and take your business to new heights.
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