The Power Of Email Marketing
Email marketing, when done properly, returns $40 for every $1 spent. Compare that to other marketing channels and it’s easy to recognize the power of email marketing.
When making business decisions, profitability plays an important role. Email marketing gives the highest ROI of any digital marketing strategy.
All over the world, people take their email with them. When they are using a smart phone or tablet, their email is with them. Any time they are traveling, they can log in and check email. It makes sense that you can get better results when you are able to reach your customers and prospects where they are.
Email is available on a global level. All over the world, billions of people are checking their emails. Many of these people are checking their emails multiple times throughout the day.
59% of consumers have indicated that email influences their purchasing decisions. The more prospects feel that you add value and they can trust you, the more likely they are to buy from you. Relationship is key.
The power of email marketing really shines through when used in conjunction with other marketing channels. Got an upcoming webinar, email your subscriber list to let them know. Launching a live event? Got a seasonal offer? Running a big sale? Send email to your subscribers. Running other digital advertising such as banner ads, social media, keywords, etc…? Point those clicks to your capture page to build your email list.
When you are consistently adding value and maintaining a steady schedule, you can build better relationships with your subscribers. As they begin to feel they know, like, and trust you, they are more likely to do business with you.
The power of email marketing is found in its reliability. Social may can be great for sharing content but email provides a more reliable way of reaching your customers. Are you a Facebook fan? Someone at Facebook decides who sees your posts. In fact, Facebook Pages organically reach about 6.5% of their fans on average. Even if a user likes your Page they won’t necessarily see all your posts in their News Feed. This is not true with email. When a prospect or customer opts in to receive your emails, they are going to get your messages delivered directly to their inbox.
The ability to personalize your messages gives email marketing a definite advantage over blind promotions. How likely are you to at least consider an email that addresses you by name? The same is true for your subscribers.
Once you have set up your email marketing campaign, you have a 24/7 sales force constantly working on generating new leads, following up with prospects, and driving sales. This is where the real power of email marketing is realized.
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