Thinking About Using Video In Email Marketing? You Should.
The biggest impact you can experience when using video in email marketing is increased customer engagement. Many times, someone may not have the time or available “mental bandwidth” to read an article, but they will be drawn to a quick video.
Here are some examples of ways you can use video to give your email marketing more bang for the buck:
Use Video in Email Marketing To Increase Engagement
Alternate Mode is a digital musical instrument manufacturer that does some really great stuff with digital drums, percussion, mallet instruments, etc… Their newsletters are filled with videos showing how various artists around the world use their gear.
It would be one thing for a subscriber to receive a written update about how new sound designs are available or different ways to set up and use the gear. But when they send out a newsletter with a video of a prominent artist using that gear, their subscriber engagement shoots through the roof. Not only do they get more clicks, but they see more sales from tracking those clicks and retargeting a followup newsletter.
You Can Provide Surprise Content to Your Readers
Imagine a quick video that you include in your next newsletter that shows your readers some behind the scenes info or even a discount exclusive to readers that watch the video. Reader engagement goes up and sales volume goes up.
Give Readers an Inside Look At Your Business
A good way to help your readers feel more connected to your business is by creating videos that show readers how your company operates, shares insider tips from real-world experiences from other users, etc…
Let’s take a look at an example of how you can do this.
Announce an Event using Video in Email Marketing
A video is a great way to announce an event. For example, if you’re hosting an art showcase and plan on displaying the customer’s work, then interviewing the artists before or during the event will give you an inside look at their creative process that will make your customers feel like they are there.
Plus, by adding the date, venue, and links to your social media in the video description, you can increase engagement with your audience. Keep in mind that a great video intro can help you capture the attention of your audience.
Announce a New Product Line or Launch
If you’re launching a new product or service into the market, offering incredible savings, or are launching a new program you can add video to announce these changes to your readers.
This can also be done as part of your promotions as a product owner or even if you are using emails as part of your affiliate sales promotions.
Video in Email Marketing Makes Sense
In conclusion, using video in email marketing is great idea because it allows you to catch the eye of potential customers that might otherwise miss your message. This just helps more people connect with your brand and what it is that you have to offer, which in turn leads to higher sales and better ROI.
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