Do you know your email marketing message open rate? Knowing this information can help you convert more sales from your email marketing. But how do you find the information you need? How do you make any necessary changes?
Email marketing has the best return on investment (ROI) of any other marketing method and for good reason. Email marketing is incredibly cost effective and, when done properly, tremendously profitable. One of the key factors to creating profitable campaigns is to track your email marketing message open rate.
If your email messages aren’t being opened, they aren’t being read. If nobody is reading your messages, you won’t be making any sales.
Fortunately, with TrafficWave, you can track your open rate and make the necessary adjustments that will let you run profitable email marketing campaigns.
If your open rate isn’t as high as it could be, you might consider making changes to your subject line.
Subject lines do matter when it comes to getting your message opened. This is the first thing your reader sees when they start checking their email, so it is definitely worth putting in the time to get it right. Personalize your messages to grab your reader’s attention. You are more likely to open a message directed specifically to you, right? So are your subscribers.
Don’t forget the preview pane. This acts like a movie trailer. Beyond the subject line, if your subscriber’s email program shows them the first few lines before opening the message, you want those first few lines to be strong.
We highly recommend taking the time to work on improving your email marketing message open rate to give yourself the best shot at email marketing success.
Ready to learn how to track your open rate? Be sure to review our wiki article at http://www.trafficwave.net/wiki/index.php/Tracking_Your_Open_Rates
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