Automated Lead Generation
When I explain the role autoresponder play in helping me generate leads, follow up with prospects, and close sales, the most common response I get is, “I wish I could do something like that!”. They love finding out that, while I am sitting talking with them, playing music, having dinner with friends, even sleeping, my automated lead generation system is working for me.
It took me a bit of time to set it up initially. I started by creating a series of automated messages. These messages are scheduled to be sent to anybody who requests more information.
My next step was to begin driving traffic to my web site and capture pages. I did this by advertising. I advertised on search engines, traffic exchanges, social networks, business networking meetings, and more.
Take a look at the above few paragraphs to make sure you see the steps involved. I created my follow up letters. I created a way for prospects to request my information. Then, I set up advertising campaigns to get potential prospects and customers in front of my offer.
Those visitors who see my offer and are interested can request more information by filling out the form they see.
This is the overview of how you can start using automated lead generation for your business.
There will be some adjustments to make. When I got started, I would test and tweak my offer on my capture pages. My next step was to track my open rates and click-throughs. Once I got it dialed in, I just kept driving traffic to those capture pages.
The end result is a consistent flow of new leads for my offers. By following up and building rapport, I am able to consistently generate new sales and repeat business.
If you are ready to learn more about automated lead generation and how your business can use it, just fill out the form below to request our free report. We look forward to hearing from you.
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