Here’s a handy email marketing cheat sheet you can use to create, launch, and succeed with email marketing. While it can be tempting to just jump in and start building campaigns, we think it will help to get a clear understanding of your goals and what you really want to accomplish with email marketing for your business.
The first step in your email marketing cheat sheet is to decide what your goals are.
Are you looking to generate more leads, increase attendance at events, sell more products, enroll more customers? To help you identify your goals, let’s look at a few examples of how email marketing can be used in different scenarios.
A blog that is monetized by advertising sales would do well to use their email marketing campaign to drive traffic to the blog. You might want to publish newsletters that contain links back to your blog to drive more traffic. In advertising, exposure/eyeballs are the key. Use email marketing to get and bring more eyeballs back to your site to help drive advertising revenues. Companies like The Online Ad Network use email marketing to publish regular newsletters with links back to articles about the home based business world.
A retailer’s primary goal will be the sale of goods. Companies like Alternate Mode will use email marketing to promote new products and special events around those products.
Entertainers would want to increase their fan base, audience attendance at live events, merchandise sales, etc… Email marketing can be a great way to build your fan base, let your fans know where you be performing next, and promote any merchandise you have available.
Membership sites would use email marketing to drive membership enrollments and update their current members.
As you can see, planning what you want to achieve with email marketing before you get started makes it much easier to identify what to send and who to send it to, and helps you create focused, high-performing email campaigns that will achieve your marketing goals.
The next step in our email marketing cheat sheet is to build your list.
Option 1: Importing a List If you already have an existing customer list or a list of subscribers from a previous service you used, you can start by importing those lists in to your email marketing campaign. The key is to make sure you have appropriate permission to import your lists. If you are wanting to move a list over from another service provider, be sure to review this guide. Feel free to reach out to our support team with any questions to avoid any issues or challenges before getting started.
Option 2: Build a List From Scratch Even if you have never built an email marketing list, it’s actually pretty easy to get started. There is a very simple formula you can follow that goes like this:
Incentive + Ease = Email Marketing List
What does that mean? Your incentive can be as simple as offering a free report, a free guide, or even samples. The “Ease” means you add a simple code to your web site or blog that makes it easy for visitors to join your list to get the incentive you offer. As an example, the bottom of this article has a form that offers a free report about how email marketing can help you build your business. Any time someone completes that form, they are added to our database for followup.
The next step (Step 3) in our email marketing cheat sheet is to decide what format you want to use for your email marketing messages.
Would a newsletter format be best for your offer? Perhaps more of a formal sales letter? Maybe a special announcement or event promotion? These can all be used at the appropriate time depending on what your company is promoting and what you want to accomplish. Just take a moment to decide what you are actually promoting and offering before you decide on a format for your message.
Create your messages and make sure to personalize the content as much as possible.
A very important step in your email marketing cheat sheet is to track your results.
With email marketing, you aren’t flying blind. You can track your open rates and click through rates. Then, use list segmentation to tag subscribers for more targeted follow up based on how they interact with your content.
Email marketing is a powerful driver of leads, sales & revenue for your business. Email marketing has a greater reach and return on investment than any other channel available to marketers today.
Follow the steps outlined in this guide to quickly and easily get started with email marketing. You will find it simple to create and send an email campaign, and drive fantastic results for your business.