Email Marketing Context Over Content
Why should you focus on email marketing context over content? Email marketing is an ever changing and critical environment. Get it right and your business can grow. Get it wrong and business quickly goes flat. Your email marketing messages can be the difference between success and failure so you want to be certain you are focused on getting the results you are after.
There seems to be a never ending debate between what makes an email marketing campaign successful. Personalization is certainly something you don’t want to overlook. Smart design is an element that can make your email marketing message more attractive. Of course, you can’t overlook content. Your prospects and customers WANT to hear from you. That’s why they are subscribed to your lists. So it definitely makes sense to keep your message, brand, and information in front of them.
This article is designed to help you make sure you keep your message focused on what your prospects are interested in. We call it “Context over Content“.
How does email marketing context over content work?
The idea is to make sure that the information you are sending is relevant to your market. This is a very simple concept but we see a lot of marketers lose focus. They begin sending content that isn’t always relevant to the reason the subscriber joined the list. The end result is that subscribers can lose interest and begin either ignoring your messages or even unsubscribe.
The key is to make sure you are sending the information you already know they want to receive. Think back to your initial offer on your capture page. What did your subscribers expect to receive from you. Were you offering weight loss tips? Did you offer a report on how to generate more prospects online? Maybe you offered a tutorial on how to make money from home. Maybe your subscribers simply wanted to know about how to find the right home, provide good care for their pets, grow larger plants.
Your job, simply enough, is to make sure that the content you send your subscribers is actually related to what they are looking for.
We see marketers shift their marketing focus from this offer to that offer. One day, they are offering weight loss tips, and the next day their content is about mechanical tips. The end result of this lack of focus is that subscribers find themselves losing interest and your response rate starts to tank.
Rather than just sending out any old content just to be in front of your prospects, put some thought in to WHAT you are sending and WHY you are sending it. Of course you want more sales. That’s the big reason you started your email marketing lists. But that’s YOUR goal. Ask yourself, “What do my subscribers want?” and create your content from that perspective. Help them answer a burning question, solve a problem, or have a great experience by making sure your email marketing content is something that actually applies to why they subscribed to your list to begin with.
By getting this one thing right, your subscribers may very easily overlook some sort of design issue our formatting issue. If the information is what they WANT to receive, you will be doing them a huge favor and they are more likely to reward you with their business.
When it comes to email marketing success: Context is King!
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All Comments
admin
November 14, 2014
If all of your lists share the same interests and subscribed to your lists to get the same information, that might make sense. But if they joined distinctly different lists to get separate information, it wouldn’t make sense to combine your lists. You would alienate a good percentage of your list which would cause sales to drop.
Charlie Mitchell
November 14, 2014
Thanks for brightening my understanding about the context over content. I am not a good email marketer at all. So this Information will help me make sure I keep my message focused on what my prospects are interested in.
Thanks
Charlie Mitchell
admin
November 14, 2014
Glad you found it helpful, Charlie! It was a good reminder for me, too.
Samira
November 14, 2014
Thank you for this interesting information! Certainly,I will use in my emails in
the future
Have a good day!
admin
November 14, 2014
I hope it helps you experience more success, Samira!
barth
November 14, 2014
thanks Brian
admin
November 14, 2014
Absolutely a pleasure, Barth.
Marcel
November 13, 2014
I follow good work from trafficwave.net for now.
I have to learn how Autoresponder Email works i did not know be fore.
Thank you, for teach me how its work.
Marcel
November 13, 2014
I fallow the good idea from trafficwave.net for now.
Tom MurTphy
November 13, 2014
I am currently a Traffic Wave member and my immediate objective is to grow my TW income and business.. I am having moderate success but need to do more. Any advice is welcome
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