Let’s look at all the ways email marketing makes sense for your business. You want to grow your business. To do that, you need to generate a steady flow of new leads. Then, you need to follow up with those leads. As you convert leads to customers, you need to bring those customers back. Email marketing is the perfect tool to accomplish this task.
Email Marketing Makes Sense For Lead Generation
When you add a capture form to your blog or web site, you turn your web site in to a 24/7 lead generating and list building machine. Any time a visitor comes to your site, they have an opportunity to request more information by filling out your form. Your AutoResponder then follows up with your messages to build that rapport and increase sales.
Email Marketing Makes Sense For Follow Up
No doubt you’ve heard, “the fortune is in the follow up”. Statistically, prospects need to see your message around 7 times before they make a buying decision. Using email marketing to follow up with prospects keeps your offer on their mind.
Email Marketing Makes Sense For Generating Repeat Business
Companies that use email marketing effectively are able to quickly generate repeat business. Quickly send out a reminder, promotion, or special offer to existing customers to keep them coming back for more.
Every day, all over the world, people are checking their email. It just makes sense to have your offer where people are looking.
Entertainers use email marketing to communicate with their fan base.
Retailers use email marketing to gain new customers and keep customers coming back for more.
Restaurants use email marketing to fill up the dining room on slow nights.
Authors use email marketing to increase book sales.
Network marketers use email marketing to generate new leads, follow up with prospects, drive sales, and train their teams.
Any way you slice it, email marketing makes sense for growing businesses.