Email Marketing Traffic Generation Techniques

When it comes to internet marketing, getting traffic to your web site is critical to your success. Most internet marketers recognize that traffic generation can help with lead generation and getting subscribers added to your list. But have you ever thought about using email marketing traffic generation techniques to improve overall high quality web site visits, site engagement, and ultimately … sales?

Building your list is a great first step for effective marketing. But did you know you can also use email marketing to drive traffic back to your web site? Let’s look at some ways this can be helpful and profitable.

If you build your list well, you really have a responsive database of people interested in your content.

Your web site or blog probably gets updated with new content, special offers, and discounts, right? One of the best email marketing traffic generation techniques we know of is to send a broadcast out to your subscribers to let them know about what is happening.

When an author publishes a new book, they can notify their subscriber list by sending an email out to their subscribers. Readers who are interested in learning more can click through to the web site.

When an entertainer is promoting their upcoming performance, they can send out an announcement to let their fans know. Fans click through to learn more, purchase tickets, and possibly share the link with their friends.

A coach or trainer can send out an announcement to let clients know about upcoming special offers, live events, and more.

A manufacturer or supply company can broadcast their upcoming offers and incentives.

Using these email marketing traffic generation techniques can improve overall web site popularity and engagement. This can lead to more sales.

Of course, you should continue your other traffic generation strategies to bring in new visitors including advertising, search engine optimization, etc… to continue bringing in new visitors. This helps to build your list so you can continue to send your offers out to your subscribers.

Have you used email marketing traffic generation in your business? How did it work for you? We would love to see your thoughts and experiences in the comment section, below.