How Email Marketing Works
Email marketing works by delivering your marketing message directly to someone who asks for it by signing up for your email list. Email marketing is targeted, powerful, and profitable.
It creates brand awareness among ideal potential customers and deepens the loyalty of your existing clients by delivering messages to consumers during their entire experience through their customer journey.
It is well understood that email marketing delivers the highest return on investment of all marketing: $44 for every $1 spent. The biggest reason for this impressive ROI is that, with email marketing, you can deliver a series of well-timed relevant messages that are triggered by the individual’s behavior.
The big goal for email marketing used to be building the biggest list possible. Marketers would then send general emails out to the entire list. Today, email marketing works very differently.
Time has revealed the value of developing a healthy list of people who asked for your information as opposed to merely a large list of email addresses that were purchased or scraped.
Smart marketers carefully “fish” for their brand’s ideal consumers, rather than just filling the net with whoever happens by. Once a brand builds a quality subscriber list, they can use their autoresponder to follow up with and segment the list. In this way, marketers can target recipients with the perfect message tailored to where they are in their customer journey, their demographics, and prior behavior.
This proven strategy of working within specific market segments helps drive the success of the call to action included within each marketing email. Email marketing reaches known individuals who have said, “I want to know more”. Social media ads can target consumers similar to those that already use the brand’s products but email marketing recipients are opted in to that brand’s list. As a result, they’re more likely to be open to the message. This is one of the reasons email marketing works so well.
Still wondering if email marketing works?
Studies show that shares via social media are worth $2.56 in sales, while emails that are forwarded yield $12.41 in sales.
59% of marketers say that email marketing leads to their most significant source of profits.
Measure Your Results
It is incredibly important to test your results and make adjustments along the way
This is how email marketing works. To get started using email marketing to build your business,
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