How To Master Email Marketing
Why should you master email marketing? The data confirms that email marketing is the most profitable marketing method on the planet. With over 4.3 billion email users on the planet, and email being used on a daily basis, email marketing just makes sense for any business to use.
Email marketing is, quite frankly, very simple. No complicated algorithms to learn. No waiting on someone to like your social media post. Just simple consistent activity required to make the most of your email marketing and get great results.
When it comes to how to master email marketing, there are really only 3 steps involved:
1. Build Your List
2. Maintain Your List
3. Send VALUE To Your List
Let’s start with the first step: Build Your List. Let’s start with what you should never do:
Never buy or rent a list. Ever. There is no exception. A purchased list is going to be full of junk emails, spam traps, and a bunch of other garbage that will crush your deliverability and ultimately do damage to your brand. You absolutely MUST BUILD your own list.
On the tech side, you will want to have a capture page or add capture form to your web site or blog. When you drive traffic to the page, your offer needs to include some sort of incentive to get visitors to join your list. This can be a free download, free tips, samples, etc… the point is: Bribery works. Use it! Make sure the incentive you offer is related to what you ultimately want to sell.
Building a quality list is critical to your success. TrafficWave uses a double opt-in method to make sure that only people that WANT to be on your list get added AND that their email address is good.
The next step is to maintain your list. Many services will charge you for every subscriber on your list whether the address is valid, bouncing, or good. TrafficWave automatically removes bouncing email addresses so your list is always clean with valid confirmed emails.
The next step is making sure your messages add value to your readers. The first step is to make sure the message is relevant to the offer that got them to join your list to begin with.
To go even further, you can use segmentation based on information subscribers provide or actions taken.
For example, if you have someone that is not engaging with your message, at all, you may want to get creative with the subject lines to get them to open the message. Once the message is opened, be sure to test different call to action strategies to improve click-throughs.
As you learn how to master email marketing, the impact to your business will be undeniable. Sales will increase. Engagement will improve. Start to Master Email Marketing Today with a Free 30 Day Trial.
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