Lead Funnels and How They Work
There is a lot of talk about “lead funnels” and for good reason. Setting up an effective lead funnel is critical for any business to succeed. Without leads, you won’t get sales. Without sales, you won’t stay in business. Let’s start with how we identify a lead funnel. In it’s broadest term a lead funnel is anything your business is doing to drive prospects for your offer. Examples of lead funnels would include:
Your Facebook posts
Your Twitter posts
Your Instagram posts
Your Youtube channel
Your Tiktok videos
Your LinkedIn page
Talking to people you meet
Your website or blog
Each of these, and more, is the very top of any lead funnels you will set up. The goal being to attract attention to your offer. Your posts, your ads, your discussions, should be “funneling” prospects to your capture form.
The capture form is the next step in the lead funnel system. Once someone is at your capture page, they are further “funneled” by the action they take … filling out your form to request information.
The next step in your lead funnel is your autoresponder that begins the process of informing and following up with those prospects. The letters should be written in such a way that they educate and inspire your readers to action. This is a great way to build credibility and likability which brings us to the final step in your lead funnel: sales.
They were exposed to your offer.
They asked for more info by filling out your capture form.
They received your info.
They made a decision to buy.
Each of these steps in the leads funnels system can (and should be) monitored and tested for maximum impact.
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