Signup forms are where your relationship building and list building starts. Your visitors found your web site because they were looking for something. They may not have a lot of time to do the research and you don’t want to lose them. This is where signup forms are very valuable to you as a marketer.
Your signup form can be set to capture just the email address, the name and email address, or any number of combinations you desire. The key is to decide how targeted you want your list to be and how much information you want to collect on the front end.
For most marketers, a name and email address are all they need. We definitely recommend collecting the name and email address so you can personalize your subject lines and message.
Other marketers may want to target or qualify subscribers right up front. By customizing the data collected. If you want to be able to segment your list based on preferences, this is a great way to get it done. From color preferences to levels of experience, sizes, demographic information, qualifying questions, you can set up your signup forms to be as simple or as detailed as you want them to be.
A coffee supplier may be offering free samples and will want to know if their visitors prefer their coffee black or with cream and sugar.
A publishing company may want to know what genre of books each subscriber prefers.
A business coach may want to know what level of experience readers have so they can target their content accordingly.
All of these options are available in your TrafficWave account.
Once you have decided what information you want to collect from your subscribers, it is time to add your signup form code to your blog or web site. Make sure your form is easy to see and includes a clear call to action so that your visitors know what to do.
Consider incentivizing your visitors with a powerful lead magnet to get them to subscribe to your list.