Personalize Your Email Marketing
Personalize your email marketing for best results. Personalizing your email marketing is a proven way to increase your open and click-through rates and can have a measurable impact on your ROI and revenue.
The simple act of personalizing email subject lines can dramatically improve your email marketing results. As people are checking their email, they are probably scanning subject lines to quickly delete messages that they deem to be irrelevant. Personalizing the subject line with your reader’s name can capture their attention and make them feel like you are speaking directly to them with your content.
The simplest way to personalize your email marketing is to use signature tokens as described in our training series.
It’s a simple step and doesn’t take much time. Once it’s done, each of your messages are personalized for maximum impact.
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