Use Social Media and Email Marketing Together

Updated: April 15, 2022

Use Social Media and Email Marketing Together

Smart marketers use social media and email marketing together. This article looks at the role each plays in your overall marketing strategy and how to combine them for maximum impact.

The simplest way to break these two marketing channels into categories is to think of them like this:

Social Media Is Your Overall Reach

Each time your post on Facebook, Twitter, Instagram, and Linkedin, you are putting your overall message out there. You can think of it as casting a big net across your market to find folks that are interested in your offers. This is why we preach the value of daily social media posting.

Each of your social media profiles should contain a link back to your site. Your posts should include a link back to your site. Anytime someone has an interest in learning more, they can click through to your site to see what you have.

Big Tip: It is imperative that the site you promote includes a capture form.

Email Marketing Is Your Nurturing and Followup

Once someone has visited your site and filled out the capture form, you now have someone who has specifically expressed an interest in learning more about what you can do for them. This is where email marketing really delivers. You have the opportunity to follow up, build rapport, and nurture that relationship so that you can drive sales in your business.

Sound Simple?

That’s because it it. This methodology is actually pretty simple. The key to real online marketing success when you use social media and email marketing together is to be consistent.

Consistently posting new content to your social media channels on a daily basis is absolutely critical to your success.

Goal #1 in your social media is to increase your overall reach. One of the biggest contributing factors is that you consistently provide new content. Success in this arena is not an overnight thing. It takes time and … consistency. A client of ours recently took on the challenge to post on a daily basis. On day 6, he let us know that his reach was improving AND he had generated a new sale. The ONLY thing this client changed was that instead of posting “here and there”, or when he found time, he posted on a DAILY basis and was consistent. He started seeing real results in his first week.

Results don’t lie. When you use social media and email marketing together, you create a funnel.

The first part is that your social media channels are saying “Hey! Here we are! Here is how we can help!”. People will take any number of actions on these posts which can include ignoring them, sharing them, liking them, commenting on them, etc… Each time someone shares your post, likes your post, comments on your posts, or follows you as a result, your reach goes up.

The next part is when someone who is interested in learning more goes to your web site or capture page. This is where they can request more information and be added to your list.

From there, your autoresponder takes over sending out your followup messages to build rapport, answer questions, and invite them to do business with you.

We Are Here To Help

We highly recommend connecting to us on your favorite social media sites to stay updated and informed. (Just keep building your lists while you do it!)

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