If you want to achieve email marketing success, it is important to set and work toward quantifiable email marketing goals. The challenge for many entrepreneurs is that they may not understand how to do that. 

Recently, a buddy of mine asked me why I use email marketing. We had a great conversation and I thought there may be others with the same question. So, this article is for you.

How do you build a good mailing list? Any email marketing success begins and ends with preparation. A plan must be in place before you start collecting those email addresses. It is important that you know what will happen after your potential customer has signed up, what they receive, and how are they segmented. Read on to discover how to get the most out of email marketing.

Your website is the best place to collect more leads. People have come to your website because they have shown some kind of interest in your company and/or your products, so now it’s about collecting their information so you can be in touch.

Looking for a powerful email marketing program to help grow your business? TrafficWave offers a powerful self-service option you can use to build your lists, manage, your lists, and drive sales.

Join us for Email Marketing Monday with Brian Rooney. This is your opportunity to sit down with TrafficWave CEO, Brian Rooney, and dig in to the power of email marketing for your business.