Get Good at MLM Math
What do I mean? Most people think of that new referral as just that: one new member on your team. MLM Math requires a bigger vision.
With TrafficWave, that new active referral does mean a $17.95 Fast Track Bonus. You could think of that as, “Well, I earned enough to cover my next month’s subscription. There is certainly nothing “wrong” with that type of thinking, but really successful networkers grasp the realities of mlm math.
That one new referral could be worth hundreds or even thousands of dollars in ongoing residual commissions.
That one new referral could become a Tsunami very quickly. That means they could cause your team to grow by 10. Some of those could also catch the vision and begin building. This could mean even more growth in your team.
MLM Math sees that one new person as, potentially, dozens or even hundreds of new referrals.
Imagine you had been the person that referred Top Affiliate Earner, Didi Wargo. Your Leadership Bonus alone would be more than many people earn in network marketing! I would imagine her original sponsor is kicking himself at this point! (He quit a few years ago.)
What if you had referred Top Affiliate Earner, Lori Edwards? Half of her Regularly Monthly Commissions would easily cover a car payment or help pay down credit card debt.
What if you had been the one that referred recent Top Affiliate Earner, Ellis Hadlock? Within a matter of a few months, your team would have grown by another 16 people. I bet his sponsor is pretty excited to have him on the team!
This is the power of leverage and is my favorite part of what I call MLM Math.
The basic concept applies to any network marketing company you are involved with. That next referral might be your next big producer. We don’t have any way of really knowing before we sign them up. They show us who they are by what they do.
When Marvin Williams referred Ben Olszewski, he had no way of knowing Ben would become the most productive member of his entire organization. Ben just stepped up and started applying the training. He builds his lists, drives sales, and teaches his team how to do the same.
Success in our industry comes down to how well we understand that we are in the “sorting” business.
We are sorting through the masses when we run ads, promote on social media, invite in person, etc…
This shows us people who are interested enough to learn more.
When they fill out our capture form, our autoresponder begins to sort to see who is really interested and ready to take action.
Then, after they sign up, we still have sorting to do. When people join any network marketing business, they are going to fall in to 1 of 3 available categories:
Quitters: The facts of life are that people quit.
Incubators: These are the folk that stay in and maybe do a little bit here and there.
Builders: These are the folks that catch the vision and put in the work to make it happen.
We have no way of guessing which category someone will put themselves in. But we do know they will pick one of these. They will either quit, do a little bit, or run with it. When we identify them, we are able to determine how to work with them.
Quitters are easy. We let them go and we keep building.
Incubators are easy. We make sure they know we are available. We support them and help them along. They may quit at some point, or they may become a builder.
Builders are the most fun and profitable. We are in constant communication with them. We share our successes and strategies. We work with them and help them do MLM Math in their business.
My favorite group to work with is, of course, the Builders. They are motivated and don’t need a lot of hand-holding or explaining. They may ask a question from time to time. The question is usually based on their understanding of training they have actually reviewed. They may just need some clarification.
So, when I see someone sign up, my first thought is, “Awesome! I wonder which category they will fall in to?” I know they could be worth dozens or potentially hundreds more referrals. And, I know they might give up.
I offer every member of TrafficWave the same information, the same training, and the same support. Each member shows me which category they belong in by what they do with that information, training, and support.
When someone quits, I wish them well and I keep building.
When someone incubates, I stay in touch and let them know I’m available.
When someone builds, they have my attention, can usually reach me directly, and we get things done.
My advice to you: Develop your MLM Math skills. See each new referral as the potential growth they could bring, and work with them according to how they select their level of involvement.
Your business and your bank balance will thank you for it!
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