Be sure to add opt in form code to your blog or web site. Having a web site is a great start, of course. Getting traffic to your web site is absolutely critical. Make sure that traffic can lead to sales. How?
You want to make sure you have a capture form added to your site. Most visitors to your web site are just like you. They’ve got a lot of things they are thinking about and they are easily distracted. If your web site is interesting, they just might book mark it, or send themselves a link to get back to it later. But if you really want to convert that traffic you are working so hard to get, you need a way to capture their information. This allows you to follow up with them, stay in touch, build credibility, and bring them back to your site.
When someone asks me to take a look at their web site and give them my opinion, the first thing I look for is to see if they have a capture form on the site. If they don’t, the discussion is already over. I recommend that they get set up with an autoresponder service and add the opt in form code to their site.
A site without opt in form code is a site that is walking away from sales opportunities.
Your form can be as simple as asking for an email address. We recommend getting at least the name and email address to make your messages more personal.
Depending on your desired level of targeting, you can also set up your form to request additional information such as phone and address information. You can even set up specific questions to better narrow your focus and target your lead generation. Your goals and sales process will play a big role in how much information you want to gather from your subscribers. The big key is to realize that you absolutely should make sure you have opt in form code on your site so you can build your lists and drive more sales.