Keeping TABS On Your Email Marketing Is Critical To Your Success. What do we mean? On a regular basis, I am asked about how to get the best results with email marketing. It’s a great question and one that absolutely deserves an answer. So, I have developed what I call “TABS” and we will take a look at how to succeed with email marketing by keeping TABS on your email marketing activities.
Every day, you should create or see activity in each of these 4 areas:
Driving traffic to your capture page, your blog, your web site should be something you are working on every day. This can be as simple or complex, free or paid. There are a wide range of options available and the wise choice is to take advantage of all of them on a regular basis. These can include:
- Social Media
- Traffic Exchanges
- Safe Lists
- Links on biz cards
- Links on letterhead
- Car lettering
- All of your social media profiles
- Whatever else you can think of
As visitors come to your site, they have the opportunity to join your list to get your updates. When they fill out the form you set up and confirm their interest, they become leads.
Now your autoresponder kicks in to build rapport, showing your subscribers how your product, service, or opportunity can help them solve a problem. The more your subscribers feel they know, like, and trust you, the more likely they are to do business with you.
As your subscribers become comfortable with you, they choose you to spend their money with.
Make keeping TABS on your email marketing part of your daily activity. These activities are the most profitable activities you can participate in as they directly relate to more sales volume for your business.
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