Why Email Marketing Matters
If you find yourself wondering why email marketing matters or even IF email marketing matters, you’ve come to the right place.
When it comes to building your business, you want to keep a sharp eye on sales and the cost of doing business. Without sales, your business will simply not survive. If costs get out of hand, the same is true. Email marketing helps with both due to an incredibly high ROI (Return On Investment) and, when you use TrafficWave.net, costs remain low at a flat rate of just $17.95 per month.
Any time a business launches any sort of marketing campaign, profitability needs to be taken in to account. One of the big reasons for why email marketing matters is that you can keep costs low, keep turn around times fast, and quickly track results for maximum profitability. Let’s dig deeper in to how this translates for your business:
By adding capture forms to your web site or blog, you are able to quickly convert a boring and non-productive web site to a powerful lead generating funnel. At a flat rate of $17.95 per month, your overhead for setting up and maintaining a 24/7 lead generation and follow up system is about 60 cents per day. As you begin to generate leads, your monthly rate stays the same. This means that your cost of lead generation actually goes down on a cost per lead basis as your list grows.
Sending out a special offer, a discount, or announcement simply means taking the time to create and send the message to your list of subscribers.
Your ability to track open rates and click throughs means you are able to identify which messages are having the most impact.
Let’s suppose you start by building a moderate list of even just 100 subscribers.
You are already driving traffic to your site, so that cost won’t go up.
Your monthly subscription to TrafficWave is just $17.95. Your list of 100 subscribers carries a monthly overhead of about 18 cents per contact. No matter how many times you email your list, your rate stays the same. If you were using direct mail to reach out to your list, your costs would be anywhere from $100 to $500, depending on your marketing piece, printing costs, postage, etc..
Each time you send out a direct mail piece, you would spend a considerable amount of time waiting for the mail to drop and then more time waiting to see what sort of response you get. If the mail piece falls flat and you get zero response, you just wasted a lot of time and money.
Why email marketing matters so much to your bottom line is that you don’t have to spent more money to launch a campaign. You can send your email out within minutes. You can track your results within minutes or even seconds. If the campaign falls flat, you can make adjustments and resend without spending any more money.
If your campaign lands well, and you generate sales, it’s easy to see how profitable email marketing can be. Imagine if your product or service nets you a profit of just $20. Just one sale per month covers the cost of your email marketing service. Every sale from that point forward is profit which adds to your bottom line.
Now, all this is more than just theory. George McBride from Thailand recently informed us that he experienced a sale of his service from using his TrafficWave AutoResponder. The customer had subscribed to his list 9 years earlier! When the subscriber was ready to buy, they purchased from George because they felt like he was someone they could know, like, and trust. As George was sharing this experience with us, he make it clear that his ROI was much higher than the industry stated 42:1 return.
It’s easy to see why email marketing matters to users like George and thousands of others like him.
If you’d like to start using email marketing in your business, we invite you to take us up on a risk-free 30 day trial.
Or, if you need more information, feel free to complete the form below and we will rush details to your inbox.
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