Prospecting and Follow Up
The two things each business absolutely must be focused on are Prospecting and Follow Up. Without these two activities, there will be no sales. Without sales, there will soon be no business.
Prospecting is simply the act of reaching out and looking for new customers. This can include advertising, social media publishing, blogging, networking, etc…
Prospecting should be something you are always doing for your business. If your business has a web site, it’s not enough to just drive traffic to your site and hope for sales. You need to make sure your site includes a capture form that your visitors can fill out to ask for more information.
Once they have joined your list, the Follow Up phase begins. Your autoresponder automates the follow up process to help establish your credibility as a solution for your potential clients. As they begin to recognize you as an authority in your field, they will be more comfortable doing business with you and that means more sales.
This simple two-steps approach of prospecting and follow up keeps your sales pipeline full of new customers.
Prospecting is how you make new contacts and generate new leads.
Follow up is how you build that rapport, stay front of mind, and generate more sales.
No matter what business you are in, at least a part of your daily activities should focus on prospecting and follow up. This might include regular advertising, participating in social media, creating and promoting new blog content, talking to existing clients to see if they know of anyone else that can use your service. From 1 one 1 prospecting to mass advertising, you should be working to constantly generate that new flow of leads on a daily basis.
The TrafficWave Autoresponder system can be of real benefit to you and your business for prospecting and follow up. Why not take us up on a 30 day free trial, today?
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All Comments
diddygo
April 18, 2021
I am no good at email marketing, I am interested in only putting out information about the site I am promoting,but I find it all very complicating,if you can make it more somplier I might be interested.
admin
April 18, 2021
Interest should really be based on your desire to achieve better results in your marketing. Putting out information is a great step, but if you aren’t actually capturing leads and following up, you are losing out on a LOT of sales possibilities. Anything new can be challenging to learn. But, as you begin the process and consistently follow through, you will find that your understanding improves. I recommend just starting at the beginning and learning the steps to make your business more successful. The work you put in today can pay off for years to come. It’s truly worth it.
Dorothy Duncan
April 17, 2021
Thanks for sharing this insightful information. I know I’m one who does not do enough follow up.
admin
April 18, 2021
That may be the thing I love the most about Autoresponders. They handle most of our follow up for us!
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