The two things each business absolutely must be focused on are Prospecting, and Follow Up. Without these two activities, there will be no sales. Without sales, there will soon be no business.
Prospecting is simply the act of reaching out and looking for new customers. This can include advertising, social media publishing, blogging, networking, etc… Prospecting should be something you are always doing for your business. If your business has a web site, it’s not enough to just drive traffic to your site and hope for sales. You need to make sure your site includes a capture form that your visitors can fill out to ask for more information.
Once they have joined your list, the Follow Up phase begins. Your autoresponder automates the follow up process to help establish your credibility as a solution for your potential clients. As they begin to recognize you as an authority in your field, they will be more comfortable doing business with you and that means more sales.
This simple two-steps approach of prospecting and follow up keeps your sales pipeline full of new customers.
No matter what business you are in, at least a part of your daily activities should focus on prospecting and follow up. This might include regular advertising, participating in social media, creating and promoting new blog content, talking to existing clients to see if they know of anyone else that can use your service. From 1 one 1 prospecting to mass advertising, you should be working to constantly generate that new flow of leads on a daily basis.
The TrafficWave Autoresponder system can be of real benefit to you and your business for prospecting and follow up. Why not take us up on a 30 day free trial, today?
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