What is spam?

Updated: June 17, 2022

From time to time, someone will ask, “What is spam?”. My first reaction is to think they are kidding but then I realize that some folks actually do now know the answer. So, here is my response to “What is spam?”

The basic idea is that if you are sending any sort of ad, offer, or promotion, that someone didn’t actually ask for, you are spamming that person.

The formal definition can be seen at WhatCounts.com. Even more information and history of the term can be found at TodayIFoundOut.com.

What is spam? When talking about email marketing, it’s a terrible idea and can really cause you a lot of problems if you don’t take it seriously.

Why do we bring it up in this article?

Spamming is strictly prohibited at TrafficWave.net. Only people who have requested your specific information may be emailed from your TrafficWave.net account. This protects your reputation and ours.

TrafficWave’s double opt-in policy is one of the reasons we experience such a high deliverability rating. We want to make sure your message gets through to those who are looking for your information.

In the rapidly changing world of the internet, rules and policies can quickly change. Our team is dedicated to staying on top of policies and practices around the world to help provide the best quality service we can for our users.

You may find these articles helpful, too:

Tips To Improve Your Email Marketing Deliverability

How To Improve Your Email Marketing Open Rate

Can Spam Act: What Is It?

Why Does My Message Go To The Spam Folder?

Most Common Spam Triggers Killing Your Deliverability

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