Email Marketing Tips – Master The Basics
So what are the email marketing basics you should learn and master? A lot of times, someone who is just getting started with email marketing tends to think that all they have to do is blast out enough emails and sales will follow. Successful email marketing professionals know better and they master these basics for email marketing success.
Get Permission Before you start blasting out offers to purchased lists, harvested lists, collected lists, and other junk methods, be sure you have permission to email your information. If you are not sure how to get that permission, review our article: How To Collect Subscribers For Email Marketing.
Purchasing a list is NEVER a good idea. Here’s why.
Think of it this way. Successful email marketing is about the relationship. If someone invites you in to their home, you’ve got a shot at building a rapport and doing some business. If you show up uninvited, they are going to want to get rid of you quickly.
Manage Expectations If you tell your subscribers that you are going to email them weekly and you send out an email every day, expect to see a lot of subscribers remove themselves, block you, and delete your messages. Honore the commitment you made and be clear about what your subscribers can expect from you. Consistency goes a long way toward building credibility.
Know When To Pitch Not every message you send should be a sales pitch. Some of your messages should focus on educating and/or providing helpful tips to your readers. Again, this goes toward helping you build rapport. If your readers trust you and like you, they are more likely to do business with you. It may take a bit of experimenting but it is important to find the balance between educating and pitching your readers.
Pay Attention To Stats With TrafficWave’s autoresponder system, you can track your open rate and your click-through rate. Even better is the ability to find out which links in your messages got clicked. This shows you which messages are hitting the target and which ones are not.
When you see your open rate drop off, consider reworking your subject line.
If you see a message that gets opened but has few clicks, look in to reworking your call to action. Sometimes, little adjustments give great improvements in your email marketing results. Don’t just blindly email and hope for the best. Track your results, make adjustments, and track some more.
Are there more advanced techniques? Absolutely! But if you take the time to master these basic steps, your business will grow before you need to dig in to more advanced strategies.