Email Marketing for your Home Based Business
If you’ve recently opened a home based business, you’re not alone. In fact, recent reports state that the US alone has over 38,000,000 home based businesses and a new home based business opens every 12 seconds.
This recent surge in growth is due to a number of reasons, such as people getting laid off, facing the possibility of a layoff, hedging against potential (and very likely) future job loss, or the added benefit of tax deductions made available to home based business operators.
Whatever your particular reason, the inevitable question always comes around and that is:
How Do I Find Customers for My New Home Based Business?
Once you’ve decided on a particular business model, product, or service, success comes down to how effective you are at drumming up new business and generating repeat business.
Enter Email Marketing.
Often, the term “email marketing” is confused with things like sending Unsolicited Commercial Email (UCE) or a practice commonly known as “spamming”. Like most folks online, your email box is probably riddled with unwanted emails offering to sell you something or showing you how you can get your piece of some multi million dollar estate left behind by the latest deposed prince of some country you can’t pronounce.
We’re not talking about any of that nonsense. Responsible Email Marketing involves you actually building a targeted list of people that WANT to hear from you. Then, when they do receive your message, your offers, etc… you can usually count on a boost in sales.
But let’s start at the beginning.
The first thing you will need is a system to help you build the list of targeted prospects you will be marketing to, right? From there, you will most likely want to create some sort of professional looking newsletter layout you can use to communicate with your prospects and your customers. This can help you with branding your company message. We definitely recommend incorporating your company logo and any other identifiably images you may be using in your existing marketing efforts.
From there, you will want to be able to handle a few different tasks such as:
- Following up with prospects to help convert them to customers.
- Sending out offers to existing customers to increase repeat sales.
- Communicating with your entire database to increase brand awareness.
The great news is that you can do all of this and more with the TrafficWave.net Email Marketing AutoResponder system. Using this powerful tool, you can add a simple (or complex) form to your web site to build your targeted lists. You can also add your exiting customer database to your email marketing lists.
From there, you can create (or have us create for you) your own newsletter layout complete with your existing logo and any other corporate images you would like to include.
From there, you will be able to begin setting up your newsletters, reminders, follow up messages, coupons, special offers, promotional events, etc…
You can select from the option of sending your information out instantly or even scheduling your messages to be broadcast out to your lists at a future time and date. You can even segment your lists so that certain offers only go to certain subscribers based on whatever criteria you choose such as country, age group, or other preferences.
Such a full feature system is available to your home based business right now and you can actually take the system on a free 30 day test run. Once you see how powerful this system can be for your business, you have the option to upgrade to Active status for less than 60 cents a day!
This may be the least expensive AND most valuable decision you make to help take your home based business to the next level.
In fact, you can start your free trial today, by clicking here. We won’t even ask you for a credit card to get you started!