From time to time, someone will ask, “What is spam?” The basic idea is that if you are sending any sort of ad, offer, or promotion, that someone didn’t actually ask for, you are spamming that person.
There is no foolproof system for avoiding spam reports completely. There are certain warning signs you can watch out for as you prepare your next email marketing campaign.
The question isn’t “should you be using an email marketing campaign?”. The question is: How do you get the most out of your email marketing campaign?