How To Build a Responsive Email Marketing List

Updated: June 10, 2022

Email Marketing List Building

Many small business owners consider their email marketing list to be their biggest asset. Why? Email marketing is all about permission and relationship. Sending promo offers to people that actually requested information is way more effective than any form of “push” advertising (display ads, popups, radio ads, TV commercials, etc.). This is why we want to make sure you know how to build your email marketing lists with responsive subscribers.

Here’s how to do it with TrafficWave and convert new subscribers into paying customers:

Step 1: Get Permission

If you are new to building an effective and profitable email marketing list, here’s the first phrase you want to learn and remember: permission based email. This is an email sent to those that signed up to receive it from a specific company or an individual. It’s a mandatory requirement for every successful email marketing campaign.

TrafficWave uses double opt-in to make sure that everybody on your email marketing list is there on purpose. Double opt-in means that, after someone fills out your subscription form on your web site, blog, or capture page, they receive a quick email asking them to confirm that they requested the information. This method helps avoid spam complaints and ensure that your list has people who are looking forward to receiving your information. This builds a clean and responsive email marketing list.

Step 2: Build Your List

Be sure you add a capture form to your web site or blog. This makes it easy to convert web site visitors in to response prospects for your email marketing followup.

Step 3: Follow Up With Your List

Be sure you have set up your automated follow up letters to keep your information in front of your prospects. You can even broadcast special offers and events to your lists at any time.

If you need help, check out our Guide To Creating Powerful AutoResponder Letters.

Step 4: Take It To The Next Level

Once you have the basics down, be sure to collect subscribers from trade shows, networking events, social events, etc…

Check out these tips for better efficiency.
Check our our video tutorials here.

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