Email Marketing List Building
Many small business owners consider their email marketing list to be their biggest asset. Why? Email marketing is all about permission and relationship. Sending promo offers to people that actually requested information is way more effective than any form of “push” advertising (display ads, popups, radio ads, TV commercials, etc.). This is why we want to make sure you know how to build your email marketing lists with responsive subscribers.
Here’s how to do it with TrafficWave and convert new subscribers into paying customers:
Step 1: Get Permission
If you are new to building an effective and profitable email marketing list, here’s the first phrase you want to learn and remember: permission based email. This is an email sent to those that signed up to receive it from a specific company or an individual. It’s a mandatory requirement for every successful email marketing campaign.
TrafficWave uses double opt-in to make sure that everybody on your email marketing list is there on purpose. Double opt-in means that, after someone fills out your subscription form on your web site, blog, or capture page, they receive a quick email asking them to confirm that they requested the information. This method helps avoid spam complaints and ensure that your list has people who are looking forward to receiving your information. This builds a clean and responsive email marketing list.
Step 2: Build Your List
Be sure you add a capture form to your web site or blog. This makes it easy to convert web site visitors in to response prospects for your email marketing followup.
Step 3: Follow Up With Your List
If you need help, check out our Guide To Creating Powerful AutoResponder Letters.
Step 4: Take It To The Next Level
Once you have the basics down, be sure to collect subscribers from trade shows, networking events, social events, etc…