Email List Unsubscribes: Blessing or Curse?
After sending out your beautifully crafted email, are you disappointed to see people actually unsubscribe from your lists? You put time, effort, and maybe even some money in to getting people to join your list. You might feel that all your time and money were wasted when someone unsubscribes from your list.
Although seeing prospects unsubscribe from your list can be frustrating, you should know that these folks removing themselves from your lists is actually doing you a favor by cleaning your list and improving your long-term deliverability and email marketing success.
Think of it this way: An unsubscribe is much better than a complaint. If your messages get too many complaints, major email service providers could begin routing your messages to the junk or spam box. This means many more of your messages don’t ever get seen, much less opened! That translate to real lost sales opportunities.
As you can see it is much better for someone to remove themselves from your email marketing list. Not only did you not get a complaint but you won’t be emailing them again. Your email marketing list is cleaner and still has those subscribers that DO want to hear from you. Email list unsubscribes actually help you get much better and relevant numbers when tracking open rates, clicks, and sales.
Keep in mind that you didn’t have to spend any time managing the unsubscribe request. The subscriber clicked a link and our system automatically removed them. You are free to focus your efforts on communicating with those who WANT to hear from you.
While it is never fun to see someone remove themselves from your list, remember that they have actually done you a favor. Your list is cleaner and you can focus your time and effort on subscribers that want to hear from you, are open to receiving your message, and may become repeat customers!
Now, let’s make sure you are creating the most powerful email possible to connect with your readers and grow your business effectively. Visit This Page To Learn More About Effective Email Marketing.
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