Email List Unsubscribes: Blessing or Curse?
Do you feel yourself getting down about email list unsubscribes? Believe it or not, unsubscribe requests are actually a blessing. Keep reading to find out how.
After sending out your beautifully crafted email, are you disappointed to see people actually unsubscribe from your lists? You put time, effort, and maybe even some money in to getting people to join your list. You might feel that all your time and money were wasted when someone unsubscribes from your list.
Although seeing prospects unsubscribe from your list can be frustrating, you should know that these folks removing themselves from your lists is actually doing you a favor by cleaning your list and improving your long-term deliverability and email marketing success.
Think of it this way: An unsubscribe is much better than a complaint. If your messages get too many complaints, major email service providers could begin routing your messages to the junk or spam box. This means many more of your messages don’t ever get seen, much less opened! That translate to real lost sales opportunities.
As you can see it is much better for someone to remove themselves from your email marketing list. Not only did you not get a complaint but you won’t be emailing them again. Your email marketing list is cleaner and still has those subscribers that DO want to hear from you. Email list unsubscribes actually help you get much better and relevant numbers when tracking open rates, clicks, and sales.
Keep in mind that you didn’t have to spend any time managing the unsubscribe request. The subscriber clicked a link and our system automatically removed them. You are free to focus your efforts on communicating with those who WANT to hear from you.
While it is never fun to see someone remove themselves from your list, remember that they have actually done you a favor. Your list is cleaner and you can focus your time and effort on subscribers that want to hear from you, are open to receiving your message, and may become repeat customers!
Now, let’s make sure you are creating the most powerful email possible to connect with your readers and grow your business effectively. Visit This Page To Learn More About Effective Email Marketing.
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All Comments
Tommy
June 4, 2016
Hi Brian, as usual another great tip! I’ve been a Trafficwave member for quite a while now and always find value in your posts and helpful tips! Maybe you could help with a problem I’ve recently been having? I’m always testing new splash pages to build up my lists and have a free video course that has been getting a really good amount of subscribes however very few “Confirms”? I think my confirmation message must be landing in the spam folders? On average only one out of every seven new sign ups actually confirm their subscriptions. My please confirm page mentions to please check their spam folders to find the confirm email but very few follow through to claim the free videos. I have a bonus OTO on that page and I’m thinking maybe that is killing my confirmations? Any thoughts? Thanks!
admin
June 4, 2016
Hi, Tommy.
Without knowing the details of your offer, how it is presented, what your confirmation message says, how you are driving traffic, etc… I wouldn’t be able to offer any specific advice, but I can highly recommend some our articles regarding deliverability:
http://blog.trafficwave.net/?s=spam
Tommy
June 4, 2016
Wow! Thank You, a lot of useful information there Brian. Very helpful…
I really appreciate the response.
I will look into my confirmation message for spam triggers and maybe tone down the OTO to focus
on getting the confirmation first. All the best!
Moussa Mara
June 4, 2016
you’re right!
Paul von Wildenrath.
April 11, 2016
Hi, Brian.
Thanks for these articles. They make good sense!
Regards,
Paul von Wildenrath.
admin
April 11, 2016
Glad you are enjoying them, Paul. I hope they help all of our users better understand the power of email marketing as well as the importance of mastering the basics and beyond.
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