Email Marketing Strategy – Make It Count
If you want to succeed in business, you need an effective email marketing strategy. If you are new to email marketing, that may seem a bit overwhelming, but it really comes down to a few simple steps you can take to help your email stand out and get the best possible results for your business.
What Is a Good Email Marketing Strategy?
Here are a few steps you want to keep in mind:
Personalize Your Messages. Inboxes are becoming more and more cluttered. You need to make sure your subject line catches the reader’s attention as they are scrolling through looking for the messages they can quickly delete. Personalization lets you add your recipient’s name which makes your message much more likely to capture their attention.
Maximize Your Subject Line. The subject line is your first shot at grabbing your reader’s attention. You may need to get creative in your testing, but a good open rate contributes to more sales. If your subject line is ineffective, your email marketing campaign is dead in the water. Some marketers have reported great open rates with a short subject line. Others get better results with a longer subject line. The key is to make sure the subject line is enticing enough that the reader wants to learn more. This is what causes your email to be opened.
Give Something Away. Any time you can, offer your readers a freebie, such as a free sample, a free download, a free guide, etc… Your readers are automatically going through there inbox asking themselves, “What’s in it for me?” or “Why should I read this?”. Free offers can be a great enticement. Test with your own list for best results, of course.
Keep Emailing. We know social media is exciting, can be a lot of fun, and can get you results. Keep posting on social media, but don’t let your focus slip from your email marketing. Why? According to a study by SocialTwist, over an 18-month period, 119 referral campaigns from leading brands and companies were tested. The results confirmed a considerable advantage to email’s ability to convert new customers compared to Facebook and Twitter.
Of the 300,000 referrals who became new customers, 50.8% were reached by email, compared to 26.8% for Twitter and 22 percent for Facebook.
Email Was The Winner in a Big Way!
Re-engage Inactive Subscribers. You’ve worked hard to build your list and whether your list is big or small, research has shown that the majority of your subscribers are not engaging with your content. In general, your “sweet spot” is the first 90 days after someone subscribes to your list. After that, you may need to change some things up to reignite their interest in your offer.
For more tips, check out these resources:
Like all things marketing, results come from testing. Your results may vary and we would love to hear about them. Tell us about your results when you tested various components of your email marketing strategy in the comments, below.