First: What is an autoresponder? The simplest way to think of an autoresponder is to think of it as an automated followup system. The most common use for an autoresponder is a business that sends out regular follow up messages or newsletters designed to inform, educate, and build rapport. The simplest way to create a followup series of messages is to think through the questions you are asked most often when you talk to prospects. A quick look through the emails you receive could give you a lot of ideas.
So, how do you find the best autoresponder? One of the ways is to see if the autoresponder you are looking at can automatically follow up with your prospects for you. The Autoresponder here at TrafficWave can be set up to automatically follow up on any schedule you decide. You have full control. You can also set up and schedule broadcast messages to go out to your lists for special events, promotions, updates, etc…
Once you’ve got your letters created, the next step in setting up your autoresponder campaign is making sure you have a way to get subscribers in to your database for follow up. This is typically a matter of adding a bit of code to your blog or web site. You can also use stand alone capture pages. Either way, when you present visitors with an offer they are interested in, they can get more information by filling out your form and that is when your autoresponder jumps in to action.
Now that you have follow up letters created and capture forms set up, you should be building your list (if you are driving traffic to your offer). It is time to track your results.
For example, once your autoresponder starts following up with your prospects, you will want to know how many of those prospects are actually opening your messages. Next, you want to see how many are clicking your links to get through to your offer. TrafficWave makes it very easy to track your open rates and your click through rates. Having this information shows you where to make adjustments to improve your results. Results (sales) are the goal no matter who you select as the best autoresponder for your business.
The best autoresponder you can find is the one you use to build your lists and follow up with your prospects.
Here at TrafficWave, you can get all of this and more for just $17.95 per month. That’s about 60 cents per day. How many sales does your business need to cover 60 cents a day in automated lead generation and follow up technology like this?
Open your Free 30 Day Trial account, and let’s get you started, today!