Is List Building Important?

Updated: May 13, 2022

If you have ever wondered, “Is list building important?”, not only can we answer, “Absolutely” but we can show you one of the most recent and important reasons in this article.

On July 3, 2019, major social media giants (Faecebook, WhatsApp, and Instagram) experienced trouble loading images. While each service took steps to get the kinks worked out, many online marketers that rely solely on social media found their marketing coming to a grinding halt while they waited.

We here at TrafficWave are firm believers in using every available marketing resource. We believe in social media, advertising, and list building. For the past 19 years and change, our battle cry has been “the fortune is in the list” and we still believe it.

Why is list building important?

When you build and professionally manage a good list, you are able to build rapport with your subscribers.

Nurturing that relationship means you are creating what amounts to your own personal online ATM.

And, of course, a one word answer to “Is list building important?” is: PROFITS!

Email marketing has an incredibly strong ROI when compared to all other marketing channels.

What did we do when our social media channels got stalled out on July 3? We just refocused our efforts on our email marketing lists. We sent out broadcasts and special offers. These activities resulted in sales for our business.

Notice we are not recommending that you stop using social media. When everything is working as it should, it just makes sense to use every available marketing channel. If for no other reason, it just makes sense to build your email marketing list as a part of your overall marketing strategy. This gives you better odds at having quick access to your prospects and customers when you need it.

So, what about you? Do you believe list building is important?

What are some ways you have successfully used email marketing in your own business?

Let us know in the comments, below.

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