To start with, let’s cover what a lead magnet is:
A Lead Magnet is an incentive that you offer to web site visitors
in exchange for their email address, or other contact information.
You can think of this is a bribe, really. What you want to do is entice your visitor to give up their contact information. To do that, you need to make them a great offer. You want that visitor to say, “Sure, I’ll give you my contact information in exchange for your information.” and then they fill out your opt in form.
Before we get in to these lead magnet ideas, let’s take a look at how to create irresistible lead magnets. A good lead magnet …
… solves a real problem.
… provides an easy solution.
… is specific.
… is short.
… adds value.
… can be accessed quickly.
… demonstrates your expertise.
Here on TrafficWave.net, one of our lead magnet ideas is the 30 Minute List Building Challenge.
- It solves a real problem by helping marketers learn how to get started with list building.
- The solution is easy with our step by step guide and video.
- We are addressing a very specific solution: list building.
- It’s short. Most people get it done in less than 30 minutes.
- It adds value. What business can’t benefit from list building?
- It can be accessed quickly (Just a few clicks and they’re in).
- It demonstrates our expertise by helping participants see results.
Ready for some more lead magnet ideas?
Offer a checklist. This can be a pdf they can download from your site or a report that your autoresponder sends out. Give readers a quick list of steps they can take to solve a specific problem.
Offer a cheat sheet. The more you can provide a way for folks to just get things done without having to do a lot of thinking about it, the more your list will grow with people requesting your information. This is why cheat sheets are so popular. This can also be made available as a pdf or as a report that is included in one of your autoresponder letters.
Offer a template. An example might be an email template you are using with some success. With the TrafficWave.net system, you can make your letters available to your team so they can duplicate your layout and content. This sort of lead magnet goes a long way toward lead generation, team building, and duplication.
Other terms you have probably seen and may just now be realizing that they are really “lead magnets” include:
Do you see the pattern? All of these really have something in common: They are lead magnet ideas being used by marketers to build their email marketing lists and drive sales.
We would love to hear from you. What are some of the lead magnet ideas you have identified and/or used in your own list building campaigns? Share with us in the comments, below.