Your EMail Deliverability Is At Risk
(Updated Feb 11, 2016)
If you are already using your an email address from your own domain name as your reply-to address for your AutoResponder campaigns, you can stop reading. BUT ….
If you are using a AOL, Zendesk, rocketmail.com, ymail.com or other commonly available free email service as your reply-to in your AutoResponder campaign, you are hurting your email deliverability and will need to make changes in order to keep using your AutoResponder campaign.
TrafficWave.net and most reputable email service providers have always recommended that you not use such email addresses.
Our big reason for this recommendation was that it just didn’t look professional for a business to be using a free email service. Every time any business person hands you a card that has a gmail or yahoo email address on it, don’t you find myself wondering how credible this person or business is?
We get it. Those services are free and they require a little less work to set up, but using your own domain lends more credibility to your image and reputation.
Now, going beyond the concept of professionalism and image, big changes are happening on the internet and if you at all serious about your business image, and making sure your messages get delivered, it is time to stop using the freebie emails as your reply-to address in your AutoResponder Campaigns.
One of the ways that ISP’slike Yahoo, Gmail, AOL, Hotmail, etc.. fight spam is by using something called “email authentication” to check whether an email that comes from you actually came from you. If you have ever had your email address hacked or received an email from a friend but knew they couldn’t have actually sent the message, then you have experienced the issue, as well.
Things have changed.
On Friday, April 4, 2014, Yahoo changed their email authentication settings using the new DMARC standard. The new setting by yahoo is causing a lot of email from yahoo users to be rejected by other ISP’s.
On April 22, 2014, AOL did the same thing.
More ISP’s are following suit and we believe more will be doing the same.
Here Is What You Must Understand:
If your AutoResponder campaigns are using a AOL, Zendesk, rocketmail.com, or ymail.com email address as the reply-to, these services are now saying, “We do not vouch for this email being sent”. This is causing your emails to be rejected and that is causing receivers to be removed from your list. This also means your messages are not being delivered.
Effective Feb 11, 2016, if you are still using AOL, Zendesk, rocketmail.com, or ymail.com as your reply-to address in any AutoResponder campaign, we will be suspending that campaign until the correction is made.
This is not a TrafficWave.net Specific Issue. A lot of companies are being impacted by these changes, including all of the other Email Marketing Service companies, such as Aweber, Constant Contact, MailChimp, GetResponse, etc…
If you are a real “tech head” and want to dig in to the new DMARC standard for email authentication, follow this link: http://dmarc.org
To see how this change is impacting other companies and lists, follow these links:
- Yahoo’s New DMARC Policy Destroys Every Mailing List Across The World
- Yahoo Mail Brings The Pain with DMARC Policy Change
- Yahoo Email Anti-spoofing policy breaks email marketing lists
The Solution Is Simple
Change your reply-to address in your AutoResponder Campaigns To Your Own Domain.
If you do not have your own domain, it’s time. Your email list is worth money to your business. You owe it to yourself to get this done quickly. Until you make this change, you will be leaving a lot of emails undelivered which will be costing you more money.
If you have your own domain, contact your web hosting provider for help with setting up your email addresses.
If you do not have your own domain, we invite you to open a web hosting account with our web hosting company: EWS2.com.
EWS2.com and our service will always be compatible and compliant with the new DMARC email authentication protocols together.
How To Change The Reply-To Email Address in TrafficWave.net:
- Log in to your back office at http://www.trafficwave.net/login.html
- Go to your AutoResponder Campaign Manager.
- Select a Campaign.
- Click the “Profile” tab.
- Click the “Signature Tokens” tab.
- Change “Your Return E-mail Address” to your own email address using your domain name.
- Click “Update Signature Tokens”.
Follow steps 3 through 6 for each of your AutoResponder Campaigns.
For more tips on Deliverability, check: Deliverability Tips