Build Your Own Lists

The key to success in any business venture whether online or offline is to build your own lists. From prospect lists to customer lists, the importance of building and managing your own lists simply cannot be overstated.

Your end goal is to get customers, of course. When you begin to work that backwards, it is easy to see why you would be building your own lists. Building your own list helps you build rapport, boost credibility, and generate more sales.

One of the biggest mistakes I see new online marketers make is that they start driving traffic directly to a sales page. Predictably, this approach is incredibly ineffective. Folks see the sales page and quickly close the window or just move on.

But if you drive traffic to a good capture page that offers great information on how you can help that visitor solve a problem and then offer to send them more info, free details, free samples, etc… you then have an opportunity to follow up, build rapport, and drive sales.

When you build your own lists, you maintain control. You get to help people understand the value you offer. When your prospects feel they know, like, and trust you, they are more likely to do business with you.

The second big mistake I see is when someone either buys lists or gets caught up in some sort of deal where they are actually building someone else’s list.

Buying lists means you are being sold a bunch of names that have already been sold to many others and will continue being sold. It’s a waste of your time and money. Build your own lists to build a solid income stream.

When you are promoting someone else’s capture page, you are building their list for them. They control the list. They own the list. They can make any offers they want to make to the list. This is why you must build your own lists, build your own rapport, and drive sales for YOUR business.

When you really break it down, your list is a tremendously valuable asset. Build and protect that asset as if your business depended on it. It really does.

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