Like most people in sales, you have probably considered buying leads. Anyone in sales knows that your business relies on new sales leads. But anyone who has bought leads can also tell you it is usually a waste of your time and money.
One of the big challenges with buying leads is that those leads are usually shared with several other marketers. This means that if you do buy that list, you had better hope you are first to contact them and that you are very good at closing deals fast.
So, how do you generate the leads you need to grow your business?
If you are serious about generating high quality targeted leads for your business, we highly recommend a few key elements to help you succeed:
Your own web site
It doesn’t have to be fancy or expensive. It does need to be clean and let visitors know what your business is about and how it can help them. There are a number of ways to get a low cost professional web site put together if you don’t have one of those genius cousins who can give you a hand. A quick search on any search engine will give you many options.
Traffic to your web site.
This one seems obvious, but we still see a lot of people who believe the “if you build it they will come” approach is valid. Building a web site is great and very important. Even more important is making sure people know your web site exists. Check out this article to see some of our tips for:
Don’t forget to do the simple things, too. Add your web site address (your URL) to your business cards, any printed advertising, your social media sites, your email signature, etc… Tell your friends how they can find your site. They may know somebody who is looking for the product or service you provide.
Once your site is built and you are driving traffic to it, you need a way to convert those visitors in to real prospects. Most of the time, when someone sees your site for the first time, they are not going to make a buying decision in that moment. In fact, it has been proven that it takes around 7 contacts to take someone from being a prospect to being your customer. So, how do you bring them back to your offer?
Your TrafficWave autoresponder is the perfect solution. You can offer what we call a lead magnet, such as a free report, a sample, free consultation … some sort of offer that will entice those web site visitors to fill out your form.
When somebody fills out the form on your site, they are saying, “I want to know more” and you have added another targeted prospect to your list. Your can set up your followup messages to inform your prospects about how you can help them solve their problem, why you’re so good at what you do, and how you can help them.
If you successfully build that relationship with your subscribers, they will be more likely to buy from you when the time comes.
When you begin to use this strategy, you will realize that buying leads was really just a way to help that lead company build their business. Let your competitors do that. You focus on building your own exclusive, targeted, and responsive leads for your business with the power of email marketing.