A lot of folks ask me for the “hidden secrets” to how I build my email marketing lists and the reality is: There Is No Secret!
List building is a key component to online marketing success. It seems that every time I turn around someone is offering a “new” technique or revealing the “secret” to list building. They seem to come up with all these steps and requirements as if there is some big unknown secret out there but my own experience since the year 2000 has shown me that simple methods work really well.
As an example, I focus on three keys:
1) I use a Hosted Capture page here at TrafficWave.net.
2) I add subscription forms to my blogs and web sites.
3) I drive traffic to my capture pages, my blogs, and my web sites via the simple stuff like advertising, links on social media, inviting prospects directly/personally, and just doing that over and over again. Advertising can be classified ads, traffic exchanges, business cards, etc…
That’s it. When someone gets to my capture page and/or forms, they see my offer to send them free details about my offer. Those visitors who want to learn more fill out the form and get the information. Those who don’t want to learn more, just keep on viewing web sites. I never hear from someone saying, “No”. They just keep going. I hear from people that WANT to know more!
I have to make sure my offer is compelling and that my call to action is clear. When I get that right, I generate new leads.
This simple method has worked very well for me since the year 2000 and continues to work well today.
This is how I build my email marketing lists.
The simple things work best! If you truly want to be successful with email marketing, get your offer together, create a capture page, set up your followup messages, and begin driving traffic to your capture page.
Don’t have an offer? Check out my Free Online Marketing Course
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