How I Build My Email Marketing Lists
Have you found yourself wondering how I build my email marketing lists?
A lot of folks ask me for the “hidden secrets” to how I build my email marketing lists and the reality is: There Is No Secret!
List building is a key component to online marketing success. It seems that every time I turn around someone is offering a “new” technique or revealing the “secret” to list building. They seem to come up with all these steps and requirements as if there is some big unknown secret out there but my own experience since the year 2000 has shown me that simple methods work really well.
As an example, I focus on three keys:
1) I use a Hosted Capture page here at TrafficWave.net.
2) I add subscription forms to my blogs and web sites.
3) I drive traffic to my capture pages, my blogs, and my web sites via the simple stuff like advertising, links on social media, inviting prospects directly/personally, and just doing that over and over again. Advertising can be classified ads, traffic exchanges, business cards, etc…
That’s it. When someone gets to my capture page and/or forms, they see my offer to send them free details about my offer. Those visitors who want to learn more fill out the form and get the information. Those who don’t want to learn more, just keep on viewing web sites. I never hear from someone saying, “No”. They just keep going. I hear from people that WANT to know more!
I have to make sure my offer is compelling and that my call to action is clear. When I get that right, I generate new leads.
This simple method has worked very well for me since the year 2000 and continues to work well today.
This is how I build my email marketing lists.
The simple things work best! If you truly want to be successful with email marketing, get your offer together, create a capture page, set up your followup messages, and begin driving traffic to your capture page.
Don’t have an offer? Check out my Free Online Marketing Course
For more tips, check out:
How To Collect Subscribers For Email Marketing
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All Comments
Businesscabal. com
July 12, 2015
What’s the downside of using trafficwave, especially when your list grows so big.
admin
August 3, 2015
There is no downside. TrafficWave.net supports unlimited subscribers and unlimited campaigns.
admin
July 1, 2015
In the past few days, as I’ve been out and about and people ask, “What sort of work do you do?”, I tell them, “I help businesses around the world learn now to build and market to their own targeted email marketing lists.”.
They ask, “How does that work?”
I say, “If you have a business card, I will be happy to send you updates. You will see how it works by example and will see how you can get your business started absolutely free.”
I get the card every time. Then I just add them to my autoresponder.
Simple just works better!
Edy Brasfield
June 28, 2015
I would like to learn how to build a list, I am not a experienced or even good computer sabi, I have no website but I would like to promote an affiliate program and a franchise I got, I want to make this program work, make money and I am willing to learn can you help me?.
admin
June 29, 2015
We can offer you a free 30 day trial of our service. You will have full access to the tools and training to learn how to use autoresponders.
George
June 27, 2015
I’m Very happy with Trafficwave Autoresponder and the Adtracker if Admin Adds a Rotator That will be more helpful to run My business
admin
June 29, 2015
There are many free rotators available. A quick search on Google will help you find one you can use.
Maree Wells
June 27, 2015
I disagree I feel Traffic Wave offer a huge selection of splashes.
I am more than happy with the selection on offer.
admin
June 27, 2015
Glad you like the selection! We will be adding more as we go along, of course. And we are working on some ideas to provide some more flexibility but so far, the capture pages we have are the ones I use personally and the results speak for themselves.
Kevin Timothy
June 27, 2015
Brian, its plain to see that consistency is your key to success. Its just that simple.
admin
June 27, 2015
No way to argue with that. I just keep doing the same stuff over and over again for the past 15 years and it just keeps working!
Kevin Timothy
June 27, 2015
LOL….
Unfortunately not everyone has that mentality. I see more of that “microwave popcorn” mentality.
If there aren’t any results within 4 days panic sets in. And to everyone seeing this, yes, the same thing over and over gets it done.
Just because you get tired of seeing the same cheesy Nationwide ad on television doesn’t mean that Nationwide will stop.
Consistency is key…but with the methods that are working. So use Trafficwave tracking!
admin
June 27, 2015
Good points but we aren’t trying to cater to the microwave mentality folks. We provide business tools for business people. The microwave folks pop in and out so fast, they don’t even take the time to visit the training wiki much less apply the information. But those who apply the information and be consistent experience solid results. They stay. And we just keep building.
Kevin Timothy
June 27, 2015
Granted, the selection of squeeze pages look very good where design, colors, and simplicity is concerned.
My main concern with Trafficwave squeeze pages is the inability to include HTML in the design process.
I feel that with this addition one can do plenty with how their ad copy looks on splash and/or squeeze pages.
The existing designs are decent but more control over the end result would be ideal.
Kevin Timothy
June 27, 2015
Very good point as I have placed an opt in form on one of my webpages before. The end result looks good because one can really customize the form itself.
But for those that are inexperienced and want to start list building right away, they may need to get more out of their squeeze page.
Paul
June 27, 2015
‘Admin’, I mean, can you please, give a response, at least to Mr. Kelvin & Herbert’s comment above. Crucial to your business if you asked me. Thanks.
admin
June 27, 2015
We are always adding new features and will continue to do so. Adding more ways for users to create capture pages is on our list for future developments.
Paul
June 27, 2015
Mr. Brian, can you please, give a response, at least to Mr. Kelvin & Herbert’s comment above. Crucial to your business if you asked me. Thanks.
admin
June 26, 2015
Advertising, social media, Facebook, pinterest, traffic exchanges, classified ads, etc… etc… etc..
admin
June 26, 2015
If your autoresponder service can’t get your message delivered to your subscribers, it’s a fairly worthless tool. Deliverability is very important if you want your message to get through.
Lachlan
June 28, 2015
Many thanks for stating the obvious. But is there any chance of an answer to my question – especially the last 2 paragraphs?
Regards
Lachlan
admin
June 29, 2015
Overlooking how rude this is, I see only one question in the last 2 paragraphs.
“Is it the case that many marketers load their autoresponder with casually acquired names and addresses in the hope of not being caught?” is not something actual marketers will be doing.
This is the sort of activity typically conducted by scammers and spammers.
Oyedepo John
June 26, 2015
TrafficWave Hosted Captured page is a no-no for me. I might consider using it if TrafficWave update with new, modern and responsive squeezepage.
admin
June 26, 2015
Your input is appreciated.
Rev Walter
June 26, 2015
This is probably not the first time you are hearing this but when is traffic wave gonna have some new squeeze pages? We need more variety and currently the ones available are kind of getting stale – especially for those of us who have been with tw for a long time now.
Brian Nissen
June 26, 2015
Hi Brian, it would be great to see an example of your capture page – do you also keep this simple, do you emphasise the biz op or the service?
thanks Brian N
Dennis
June 26, 2015
I haven the foggiest idea of even how to start I am 70 years old and don’t know or what to do I have been trying to learn but I am almost blind in my right eye and have only gotten to lear a few things and they were all hands on because that is how I learn I am not a reader doer any help from you would be a great thing for this old man.
Maree Wells
June 26, 2015
I fully understand. I wrote this step by step training page I share with all my team explaining how to set up Traffic Wave and start building that list.
http://www.dollarwise.ws/TrafficWave
Once you get your head around it. YOU will be so pleased.
okoye joy
June 26, 2015
Thank u very much, I will get and build my list. Even my facebook friends are not left out. Thanks
Herbert
June 25, 2015
But the hosted capture pages in trafficwave are not pretty well. I hope we have some new templates and mobile responsive capture pages and also if we can have some features of summary of new subscribers and unsubscribe on the dashboard so that we can monitor easily our list.
Kevin Timothy
June 25, 2015
I do agree with this, Brian. More options with squeeze pages.
Maree Wells
June 25, 2015
I love the hosted pages. Such a great selection.
Feel free to duplicate mine if you want to
http://www.trafficwave.net/lcp/sfipays/sfipays
http://www.trafficwave.net/lcp/sfipays/realitynetworkers
http://www.trafficwave.net/lcp/sfipays/fmm
http://www.trafficwave.net/lcp/sfipays/trafficwavepays
http://www.trafficwave.net/lcp/sfipays/gdisuccess
http://www.trafficwave.net/lcp/sfipays/sfigiftcards
admin
June 27, 2015
We will be adding more templates in the near future.
Michael Maquilan
June 26, 2015
Hi Herbert, Kevin,
I do agree with you! The affiliate commission plan of TrafficWave is brilliant, because it allows you to build your income on pure autopilot! However, the squeeze pages that Traffic Wave is offering right now.. is… well.. needs some drastic improvement!
That’s why, I actually created and designed highly professional and high converting squeeze pages you can use for your traffic wave account to solve just that, take a look -> (link removed by admin)
These by the way are fully hosted funnels you can just plug and play with your affiliate links.
And the best part, any TrafficWave affiliate can use it! Not only my TrafficWave team! All you need to do is input your Traffic Wave username on step 1 to set it up..
Noli Panginen
June 25, 2015
Top of my favorite is using traffic exchanges backed with using TE coops that I manage to maintain three of those Coops. I simply drive lots of those credits I have on TE I actively surf daily to my favorite squeeze pages with of course the
OPT-in for is using TrafficWave…. It is working pretty well for me. Next simple thing is sharing those capture/squeeze pages to close friends on Facebook. That is the NO Secret at all I am building my Active Referrals Only List.
Embran
June 26, 2015
Could you or anyone explain a bit more about traffic exchanges and TE Coops
admin
June 27, 2015
You would want to visit a site that deals with Traffic Exchanges and TE Coops. We are an AutoResponder company and are happy to answer questions about AutoResponders.
Robert Galvez
June 25, 2015
Your program does not have a way of recording individual leads one at a time forcing people to send illegal imports and else>please include a way for people to individal leads instead of collecting them from internet
admin
June 26, 2015
Have you considered using your capture form to enter individual leads?
Kevin Timothy
June 25, 2015
My favorite way to build lists are classified ads and flyers. Can’t forget the offline techniques. It’s just that simple. The louder your squeeze page speaks to the prospect the quicker the list grows.
Dennis Jones
June 25, 2015
Are your Classified adds pretty generic, would I be able to easily make necessary changes and us it for my business?
Kevin Timothy
June 25, 2015
Absolutely. In fact I have templates that I share with my Trafficwave team.
Dennis Jones
June 25, 2015
Do you share them?
Kevin Timothy
June 25, 2015
Of course. Not sure if I could put the link here, though.
Maree Wells
June 25, 2015
I love Traffic Wave.
I design Capture Splash Pages with campaigns for my Core Programs.
I then list them at my SFI training website.
True support for down line when off line.
Giving them access to register to receive my free step by step training articles I design at Traffic Wave.
I also blast these links at the sales generating lead sites listed at Dollar Wise.
No need to promote these sites as my team follow me into the Sales funnel when registering and following the plan.
Rick Katz
June 25, 2015
I wholeheartedly agree, Brian. Keeping it simple is the key PLUS interesting.
A lot of marketers think just having a capture that says something like “make a million dollars, opt-in here” is going to cut it. Simple but interesting is what has worked for me.
Joaquin
June 25, 2015
Those are the SLOW ways to build e-mail lists. There are far better techniques out there, like Facebook ads + a quiz, building custom apps, Bing ads, YouTube traffic and Pinterest.
admin
June 26, 2015
It’s an interesting comment. I’m curious as to why you bash the input of advertising and traffic generation as “slow” and then just recommend more advertising and traffic generation. What am I missing?
Joseph McCully
December 30, 2017
Interesting but all you do mentioned that is the advertizing not a list building..
Brian is list building..
admin
June 25, 2015
I should mention that I have used this simple strategy to build a variety of lists ranging from services such as our email marketing autoresponder, online advertising, and physical goods. It has worked very well across the board, around the world, and throughout a variety of industries.
Sometimes, the simple way really is the best way.
Dennis Jones
June 25, 2015
My long hesitation has always been composition. Thinking up different things to say on each mailing using your autoresponder seems very difficult for me; is there any generic – pre-composed compositions I can use?
Rev Walter
June 26, 2015
You could choose to pay for that and you can either shop around or ask me to do it for you. All that is needed is an idea of the industry/product/service on offer and the objective of the campaign i.e buy, donate, join etc.
Thats pretty much it.
Robin Robinson
November 13, 2017
I got it Brian. Get my offer together, create a capture page and follow up series, then drive traffic to it. The process sounds simple but you have to take action in order for it to work.
admin
November 13, 2017
So very true! The trick about the “simple stuff” is that it is also simple to NOT do it! And, that is where a lot of folks get tripped up.
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