Looking for ways to improve your email marketing results? Here are some simple and proven ways to boost your open rates and click through rates. Good email marketing results start with following email marketing best practices.

Some of these are really pretty basic.

Email People That WANT To Hear From You It really just makes sense. People love their email and hate spam. So, if you are sending spam, you are hurting your credibility and your business reputation. You are actually chasing customers away. How do you find people that want to hear from you?

Here are a few guides:

• List Building Basics
• How To Collect Subscribers For Email Marketing
• How I Built a List of 3200+ with a Hosted Capture Page

Once you’ve begun building a list, your next step is to get your messages opened and your links clicked. Having a list is fine. Sales are the results of having a list that actually opens your emails and clicks your links to learn more and place orders.

There are a number of things involved with helping your email get delivered to your subscriber’s inbox. Here are a number of helpful guides:

• How To Use Subject Lines To Improve Email Open Rates
• Email Marketing – Personalize For Maximum Effect
• Improve Your Email Open Rate
• Most Common Spam Triggers Killing Your Deliverability

Once you get your message through to the inbox, your next goal is to get your readers to click your links. There are a number of steps you can take to help boos your click through rate. Here are some helpful tips:

• How To Write Engaging Emails
• Email Marketing Details Matter

Some entrepreneurs seem to think that all they have to do is open some sort of email marketing account and wait for sales to come in. Taking the steps to create your campaign, set up your letters, create your capture page are all absolutely critical to your success.

Once you get things started, you will need to make a point of tracking your results to see where you may need to make changes.

While we have experienced tremendous success with email marketing, we have also experienced campaigns that fell flat and didn’t get the results we were looking for. Our solution was to track the results, make changes, and track the new results. We still follow this process to this day.

What are some of the steps you have taken that helped you get better email marketing results?